Digital Marketing Qualifications Needed

🎓 Educational Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred but not always required).

• Digital Marketing certifications are highly valued (Google Ads, Google Analytics, HubSpot, Meta Ads, SEMrush, etc.).

• Training or coursework in SEO, social media marketing, analytics, or content strategy adds a strong advantage.

🧠 Core Digital Marketing Knowledge

• Understanding of how digital marketing channels work (SEO, SEM, SMM, email marketing, PPC, content marketing, affiliate marketing, etc.).

• Knowledge of customer journey mapping and funnel strategies.

• Familiarity with branding, market research, and audience segmentation.

⚙️ Technical Skills

• Proficiency in digital tools and platforms such as:

  • Google Analytics, Search Console

  • Google Ads, Meta Ads Manager

  • Email marketing platforms like Mailchimp, HubSpot, ActiveCampaign

  • SEO tools (Ahrefs, SEMrush, Moz)

  • CRM platforms

• Basic understanding of HTML, CMS (WordPress), or landing page builders (Elementor, Unbounce) is a plus.

📈 Analytical & Performance Skills

• Ability to interpret digital analytics and identify performance trends.

• Experience with A/B testing and campaign optimization.

• Strong understanding of KPIs like CTR, CPC, CPA, ROAS, conversion rate, engagement rate, etc.

• Data-driven mindset with the ability to transform insights into actionable improvements.

🎨 Creative & Content Skills

• Strong copywriting and content creation abilities.

• Ability to ideate and produce social media content.

• Understanding of content marketing strategies and storytelling.

• Basic graphic design knowledge (Canva, Adobe tools) is beneficial.

📱 Social Media Management Skills

• Experience managing platforms such as Facebook, Instagram, LinkedIn, X, YouTube, and TikTok.

• Knowledge of social media algorithms, trends, and engagement strategies.

• Ability to build content calendars and manage community interactions.

📢 Advertising & Campaign Management

• Experience running paid campaigns on Google, Meta, or LinkedIn.

• Ability to set campaign goals, target audiences, and manage budgets effectively.

• Experience optimizing ad performance and reducing acquisition costs.

🤝 Soft Skills

• Strong communication and presentation skills.

• Creative thinking combined with analytical problem-solving.

• Ability to work independently and within cross-functional teams.

• Time management, adaptability, and attention to detail.

• A growth mindset with a passion for continuous learning.

⭐ Bonus Qualifications

• Experience with automation workflows and lead nurturing.

• Knowledge of e-commerce platforms and online sales optimization.

• Experience in B2B lead generation or performance marketing.

• Portfolio of past campaigns or successful projects.