Digital Marketing Specialist (SEO-Driven Growth Expert)

In today’s fast-paced digital business landscape, organizations must constantly strengthen their online visibility to stay competitive, build trust, and attract high-value customers. Search engines play a vital role in shaping brand perception, and companies that dominate search results ultimately dominate market share. To meet our growing expansion goals and enhance our organic presence, we are looking for a skilled Digital Marketing Specialist with strong SEO expertise. This role is essential for elevating brand visibility, boosting targeted traffic, and ensuring long-term digital growth.

Company Overview 

We are a fast-growing digital solutions and marketing company dedicated to helping brands achieve measurable results through data-driven strategies. Our mission is to deliver excellence in SEO, content marketing, and lead generation while empowering businesses to scale sustainably in the digital world.

Job Responsibilities

As our Digital Marketing Specialist (SEO Focus), your primary goal will be to maximize our online presence and drive consistent organic traffic growth. Your day-to-day responsibilities will include:

• Developing, executing, and monitoring SEO strategies for increasing rankings and search visibility.

• Conducting detailed keyword research based on market trends, user intent, and competitive analysis.

• Optimizing on-page elements including meta titles, descriptions, headers, URLs, alt tags, and overall content structure.

• Improving site performance through technical SEO enhancements, such as speed optimization, indexing, and mobile-friendly design.

• Performing regular SEO audits to identify issues, errors, and opportunities for improvement.

• Creating SEO-friendly content outlines and collaborating with writers to ensure high-quality, keyword-focused content.

• Building and managing backlinks through ethical, white-hat link-building strategies.

• Tracking, analyzing, and reporting SEO performance using tools like Google Analytics, Search Console, and industry-standard SEO platforms.

• Conducting competitor research to stay ahead of industry techniques and evolving search engine algorithms.

• Collaborating with the marketing team to align SEO strategy with content marketing, social media, and overall digital campaigns.

• Managing local SEO for improved map results, citations, and customer review visibility.

• Identifying new opportunities for traffic growth, content expansion, and audience engagement.

• Staying updated with the latest SEO trends, Google algorithm updates, and industry best practices.

Required Skills & Qualifications

To excel in this position, we expect candidates to possess:

• Proven experience in SEO and digital marketing (minimum 1–3 years preferred).

• Strong understanding of on-page, off-page, and technical SEO fundamentals.

• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar platforms.

• Solid knowledge of Google Analytics, Search Console, and keyword research tools.

• Ability to analyze data and provide actionable insights to improve performance.

• Strong content understanding with the ability to guide content optimization efforts.

• Familiarity with HTML, CSS, and basic website management concepts.

• Good communication skills and the ability to collaborate across teams.

• Understanding of digital trends, SERP features, and evolving SEO practices.

• Creative mindset with a strong focus on problem-solving and continuous improvement.

• Time-management skills and the ability to prioritize tasks in a fast-paced environment.

Who Should Apply?

This role is perfect for individuals who are passionate about search engine optimization, data-driven decision making, and helping brands stand out online. If you enjoy analyzing patterns, optimizing content, and improving website performance, this position will offer both growth and creative satisfaction. Candidates who stay updated on algorithm changes, enjoy experimenting with SEO techniques, and understand the importance of organic reach will thrive in this environment.

You should apply if:

• You are eager to build impactful SEO strategies that deliver measurable results.

• You want to work in a growth-focused, digitally advanced environment.

• You enjoy learning, experimenting, and improving your skills.

• You can think critically and deliver consistent performance under minimal supervision.

• You are committed to producing high-quality work with long-term digital impact.

How to Apply

If you believe you are the right fit for this position, we encourage you to submit your updated resume, links to previously completed SEO projects, and a brief explanation of your SEO experience. Applications with practical examples of ranking achievements, keyword strategies, or campaign results will be highly valued.