In today’s competitive business landscape, companies must continuously identify new opportunities, nurture high-value leads, and build long-term client relationships. That is why we are excited to announce an opening for a Business Lead Generation and CRM Specialist—a role that plays a vital part in driving our sales pipeline, strengthening customer engagement, and ensuring consistent growth. This position is ideal for individuals who excel at prospecting, analyzing lead data, and maximizing the capabilities of advanced CRM systems to fuel business expansion.
About Our Company
We are a performance-driven organization committed to delivering exceptional results for clients across diverse sectors. Our core focus lies in innovation, customer satisfaction, and continual improvement. With a collaborative work environment and a forward-thinking approach, we empower our team members to grow, succeed, and make meaningful contributions.
🔍 Job Overview
The Business Lead Generation and CRM Specialist will be responsible for identifying potential clients, executing strategic outreach, and managing lead data across CRM platforms. This role demands both analytical and communication skills, as well as the ability to convert raw information into actionable business opportunities. The ideal candidate will have hands-on experience with CRM tools, lead generation systems, and sales funnel optimization.
🛠 Key Responsibilities
Lead Generation & Outreach
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Conduct targeted research to identify high-quality prospects across various industries.
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Develop multi-channel outreach strategies including email campaigns, social media messaging, and follow-up sequences.
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Build and maintain lead lists using company-approved tools and data sources.
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Collaborate with the sales and marketing teams to refine outreach scripts and engagement strategies.
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Track lead activity, interactions, and engagement metrics to ensure accurate reporting and follow-up.
CRM Management
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Maintain and update CRM data with complete accuracy, ensuring all lead interactions and statuses are properly documented.
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Segment leads based on behavior, demographics, and qualification metrics.
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Create and manage automated workflows, pipelines, and tagging systems to streamline lead nurturing.
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Monitor CRM performance and suggest improvements for enhanced usability and efficiency.
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Generate CRM-based reports and dashboards to support sales planning and forecasting.
Pipeline Optimization & Analysis
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Analyze lead conversion trends and recommend strategies to increase conversion rates.
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Evaluate the effectiveness of outreach campaigns and optimize them for better results.
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Coordinate with sales representatives to ensure smooth and timely handoff of qualified leads.
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Provide weekly and monthly reports on lead generation KPIs, CRM performance, and pipeline health.
🎯 Required Skills & Qualifications
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Proven experience in lead generation, sales prospecting, or customer acquisition roles.
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Strong proficiency in CRM systems such as Zoho, HubSpot, Salesforce, or equivalent platforms.
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Solid understanding of sales funnels, lead nurturing processes, and data segmentation.
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Excellent written and verbal communication skills for clear, professional outreach messaging.
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Ability to interpret lead data, identify patterns, and make data-driven recommendations.
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Familiarity with automation tools, email marketing platforms, and lead management systems.
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Strong research skills with attention to detail and accuracy in data handling.
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Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
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A proactive mindset with a passion for growth, innovation, and continuous learning.
🌟 Preferred Qualifications (Not Mandatory)
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Experience working with B2B lead generation agencies or SaaS companies.
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Understanding of digital marketing concepts and analytics tools.
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Knowledge of pipeline reporting and CRM customization.
🙌 Who Should Apply?
This role is perfect for:
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Individuals who love researching markets, identifying opportunities, and connecting with potential clients.
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Professionals who enjoy working with CRM platforms and believe in the power of well-structured data.
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Self-motivated candidates who thrive in fast-paced environments and are committed to delivering measurable results.
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Career-driven individuals looking for long-term growth in sales, marketing, or business development.
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Those who possess a problem-solving mindset and take initiative without waiting for instructions.
If you are passionate about driving business growth, building meaningful client relationships, and maximizing CRM efficiency, we want to hear from you!
Job Features
| Job Category | Lead Generation |

