SMS Opt-In Specialist — Join a Team Shaping the Future of Mobile Engagement!

As mobile communication continues to dominate how brands connect with their audiences, building a strong, compliant, and high-performing SMS subscriber list has never been more essential. Our company is expanding rapidly, and we’re looking for an experienced SMS Opt-In Specialist to help us strengthen our acquisition strategies and engage customers the right way. This role plays a key part in ensuring that every new subscriber joins through a seamless, ethical, and friction-free opt-in experience. If you’re passionate about SMS growth, user experience, and performance-driven marketing, this opportunity is your chance to shine.

Company Overview

We are a fast-growing digital marketing company dedicated to helping brands scale through innovative communication strategies. With a focus on SMS, email, and multi-channel outreach, we support businesses in building authentic customer relationships. Our culture is collaborative, data-driven, and built on continuous improvement.

Job Responsibilities

As our SMS Opt-In Specialist, you will take ownership of our subscriber acquisition flow and ensure high-quality enrollment experiences. Your responsibilities include:

• Developing and optimizing SMS opt-in funnels across web, mobile, social, and offline channels.

• Ensuring all opt-in processes comply with TCPA, CTIA, and relevant SMS marketing regulations.

• Creating high-converting keyword, shortcode, and QR-based opt-in campaigns.

• Collaborating with the marketing team to integrate opt-in opportunities within promotions and brand touchpoints.

• Conducting A/B tests to strengthen conversion rates and reduce drop-offs.

• Monitoring performance metrics such as sign-up rate, cost per opt-in, and opt-in source quality.

• Identifying new growth opportunities to increase subscriber volume and retention.

• Documenting workflows, reporting insights, and recommending data-backed improvements.

• Working with designers and copywriters to refine opt-in content, visuals, and CTAs.

• Ensuring high list quality by validating leads and preventing fraudulent sign-ups.

Required Skills & Qualifications

We’re looking for a specialist with a deep understanding of subscriber acquisition and compliance. The ideal candidate brings the following:

• Proven experience in SMS marketing, opt-in strategy, or mobile growth.

• Strong understanding of SMS compliance, including TCPA and CTIA guidelines.

• Knowledge of SMS platforms such as Twilio, Attentive, Klaviyo, Postscript, or similar tools.

• Ability to design and optimize user journeys focused on conversions.

• Analytical mindset with the ability to read data and extract actionable insights.

• Experience conducting A/B testing for opt-in funnels and messaging.

• Strong communication and collaboration skills.

• Creativity paired with a strategic approach to subscriber acquisition.

• Familiarity with lead validation, traffic quality checks, and fraud prevention methods.

• Organized, detail-oriented, and capable of managing multiple opt-in campaigns simultaneously.

Who Should Apply + Motivating Note

This role is ideal for someone who thrives at the intersection of creativity, data, and customer experience. If you enjoy building systems that help brands grow, love analyzing what motivates people to subscribe, and care about doing things ethically and compliantly, you’ll feel at home here.

Whether you’ve specialized in SMS, worked on mobile funnels, or managed opt-in strategies before—your skills can make a meaningful impact. We believe in empowering talented individuals with the tools, support, and space to reach their full potential. If you’re ready to grow, we’re excited to help you succeed DB to Data.

Application Instructions

To apply for the position of SMS Opt-In Specialist, please submit the following:

1. Your updated resume

2. A brief cover letter explaining your experience with SMS opt-ins

3. Examples of past SMS funnels, opt-in campaigns, or performance results (if available)

4. Your preferred start date and current availability

Send your application to our recruitment team at:
Please include the subject line: Application – SMS Opt-In Specialist

Our hiring team will review all submissions carefully and contact shortlisted candidates for an interview.

Final Call to Action

If you’re ready to take your SMS career to the next level and want to be part of a team that values innovation, integrity, and smart strategy—apply today. This is your moment to join a company that recognizes talent and rewards growth. Your expertise could be exactly what we’re looking for!