Fax Marketing Manager – B2B Outreach & Lead Generation Leader

Even in today’s digital-first world, fax marketing remains an effective channel for reaching decision-makers in industries such as healthcare, finance, legal, and manufacturing. Leading successful fax campaigns requires strategic planning, precision, and expertise in B2B communication. To elevate our outreach efforts, we are seeking a Fax Marketing Manager to oversee, plan, and optimize fax-based marketing campaigns that drive leads, engagement, and business growth.

Company Overview

We are a results-driven marketing and data solutions company helping businesses expand their reach through strategic, multi-channel communication. By combining verified contact databases with expertly managed fax campaigns, we enable clients to connect with key decision-makers, generate high-quality leads, and achieve measurable outcomes in sales and marketing initiatives.

Job Responsibilities

As our Fax Marketing Manager, your responsibilities will include:

• Developing, planning, and managing comprehensive fax marketing campaigns targeting businesses and key decision-makers.

• Overseeing the collection, verification, and maintenance of accurate fax contact databases segmented by industry, location, and company role.

• Crafting professional, persuasive, and targeted fax messaging aligned with campaign goals and brand strategy.

• Managing campaign schedules, deployment, and monitoring through fax broadcasting software or online fax platforms.

• Analyzing campaign performance metrics such as response rates, lead conversion, ROI, and engagement to optimize results.

• Collaborating with marketing, sales, and data teams to ensure campaigns align with overall business and lead generation objectives.

• Establishing workflows, best practices, and guidelines for fax campaign management and execution.

• Ensuring compliance with all relevant communication, privacy, and industry regulations.

• Managing a team or coordinating with cross-functional staff responsible for campaign execution and lead follow-up.

• Staying informed about industry trends, emerging tools, and best practices for fax marketing and B2B outreach.

Required Skills & Qualifications

We are seeking candidates who are strategic, organized, and experienced in B2B outreach and lead generation. Required qualifications include:

• Proven experience in fax marketing, B2B lead generation, or campaign management (2–5 years preferred).

• Strong leadership and project management skills with the ability to oversee multiple campaigns simultaneously.

• Excellent written communication skills to create compelling and professional fax content.

• Familiarity with fax broadcasting software, online fax tools, and campaign tracking systems.

• Strong analytical skills to monitor campaign performance and implement optimization strategies.

• Knowledge of B2B sales, marketing principles, and lead generation strategies.

• Detail-oriented with a focus on accuracy, compliance, and high-quality campaign execution.

• Ability to collaborate effectively with cross-functional teams and manage staff or external partners.

• Self-motivated, proactive, and capable of managing high-volume outreach campaigns.

• Understanding of CRM systems and database management for lead tracking is a plus.

Who Should Apply?

This role is ideal for individuals who are passionate about B2B outreach, lead generation, and managing traditional marketing channels at a strategic level. If you are results-driven, organized, and capable of leading teams to execute high-impact campaigns, this position offers opportunities for professional growth and significant influence on business development.

You should apply if you:

• Have experience managing fax marketing or B2B outreach campaigns.

• Thrive in a structured, results-oriented, and collaborative environment.

• Are skilled in analyzing campaign data to implement continuous improvements.

• Enjoy leading teams or coordinating cross-functional staff for strategic marketing initiatives.

• Want to contribute to business growth through strategic and effective B2B communication.

How to Apply

Interested candidates should submit their resume along with examples or case studies of previous fax marketing campaigns, B2B outreach programs, or lead generation projects. Highlighting measurable outcomes such as response rates, leads generated, and ROI will strengthen your application.

Join our team as a Fax Marketing Manager and take a leading role in designing, executing, and optimizing fax campaigns that drive business growth while advancing your career in B2B marketing and strategic communications.