Target Audience Research Expert – Digital Marketing & Consumer Insights Specialist

Understanding your audience is the cornerstone of successful marketing. Businesses that know their customers’ preferences, behaviors, and pain points can create tailored campaigns, improve engagement, and increase conversions. To strengthen our data-driven marketing efforts, we are seeking a Target Audience Research Expert to analyze, identify, and define the ideal audience for our clients’ products and services.

Company Overview 

We are a results-driven digital marketing and data solutions company committed to helping businesses grow through strategic insights and targeted campaigns. By combining audience research with advanced analytics, we enable our clients to connect with the right prospects, enhance engagement, and achieve measurable business growth.

Job Responsibilities

As our Target Audience Research Expert, your responsibilities will include:

• Conducting in-depth research to identify and profile target audiences across demographics, psychographics, and behavioral patterns.

• Analyzing market trends, consumer behaviors, and competitor strategies to uncover opportunities and gaps.

• Collaborating with marketing, sales, and product teams to define buyer personas and audience segments.

• Using data analytics tools to gather, process, and interpret insights from multiple sources, including social media, surveys, web analytics, and CRM systems.

• Developing detailed reports, dashboards, and visualizations to present actionable insights to internal teams and clients.

• Monitoring audience engagement and feedback to adjust strategies and improve targeting accuracy.

• Recommending strategies for personalized messaging, campaign segmentation, and optimized outreach.

• Staying up-to-date with market research trends, tools, and best practices.

• Supporting digital marketing campaigns by providing audience insights to increase ROI and conversion rates.

• Ensuring data accuracy, integrity, and compliance with privacy regulations like GDPR and CAN-SPAM.

Required Skills & Qualifications

We are looking for candidates who are analytical, strategic, and detail-oriented. Required qualifications include:

• Proven experience in audience research, market research, or consumer insights roles (1–3 years preferred).

• Strong analytical skills with proficiency in data collection, interpretation, and visualization.

• Familiarity with analytics tools such as Google Analytics, HubSpot, SEMrush, social media insights, or similar platforms.

• Ability to develop detailed buyer personas and audience segmentation strategies.

• Knowledge of digital marketing, lead generation, and campaign optimization techniques.

• Strong communication and presentation skills to translate data into actionable recommendations.

• Attention to detail and a commitment to data accuracy and integrity.

• Proactive, self-motivated, and able to work independently or collaboratively.

• Understanding of data privacy regulations and best practices.

• Creative thinking combined with strong problem-solving abilities.

Who Should Apply?

This role is ideal for individuals passionate about understanding customer behavior, driving marketing strategy, and optimizing campaigns based on data-driven insights. If you enjoy researching markets, analyzing trends, and providing actionable insights that influence business growth, this position offers professional development and meaningful impact.

You should apply if you:

• Have experience in market research, target audience analysis, or consumer insights.

• Thrive in a structured, analytical, and results-oriented environment.

• Can turn complex data into clear, actionable recommendations.

• Enjoy collaborating with marketing, sales, and product teams to shape strategy.

• Want to contribute to audience-focused campaigns that increase engagement and conversions.

How to Apply

Interested candidates should submit their resume, along with examples of previous research projects, audience segmentation strategies, or analytics reports. Highlighting measurable outcomes, such as improved targeting accuracy, campaign performance, or lead generation results, will strengthen your application.

Join our team as a Target Audience Research Expert and play a critical role in providing actionable insights that drive successful marketing campaigns while advancing your career in digital marketing, market research, and consumer analysis.