Are you a results-driven marketing professional with a passion for optimizing lead generation strategies? Do you have the skills to analyze campaigns, improve conversion rates, and ensure that every lead contributes to business growth? Our company is seeking a Lead Generation Optimization Expert to join our team and play a key role in driving high-quality leads and maximizing marketing ROI.
In today’s competitive business environment, generating leads is only half the battle — optimizing them for quality, efficiency, and conversion is what drives real growth. As a Lead Generation Optimization Expert, you will focus on refining strategies, improving workflows, and implementing data-driven techniques to ensure that lead generation efforts deliver measurable results.
About the Role
The Lead Generation Optimization Expert will be responsible for analyzing existing lead generation campaigns, identifying areas of improvement, and implementing strategies to enhance lead quality, reduce cost per acquisition, and increase conversion rates. You will collaborate with marketing, sales, and analytics teams to optimize workflows, refine targeting, and ensure that every lead is actionable and valuable.
This role requires a combination of analytical thinking, creativity, and hands-on execution. The ideal candidate is experienced in digital marketing, lead scoring, CRM systems, and marketing automation tools, with a proven track record of improving lead generation performance.
Key Responsibilities
📊 Campaign Analysis & Optimization
-
Monitor and evaluate performance of all lead generation campaigns across channels (PPC, social media, email, SEO, SMS, and mobile).
-
Identify patterns, bottlenecks, and opportunities for improvement using analytics tools and CRM data.
-
Implement A/B testing for ads, landing pages, forms, and CTAs to maximize conversions.
-
Develop strategies to reduce cost per lead while increasing lead quality.
🧩 Lead Qualification & Scoring
-
Establish and refine lead scoring models to prioritize high-potential prospects.
-
Collaborate with sales teams to define qualification criteria and ensure lead alignment.
-
Maintain clean and accurate lead databases in CRM systems.
-
Monitor lead engagement and conversion rates to continuously improve lead quality.
💡 Strategy Development & Innovation
-
Recommend new lead generation channels, tools, and techniques to improve campaign performance.
-
Stay updated on industry trends, emerging marketing technologies, and best practices.
-
Develop workflow enhancements to streamline lead nurturing, follow-up, and handoff to sales.
-
Collaborate with content, design, and marketing teams to ensure campaigns are aligned with optimization goals.
🤝 Collaboration & Reporting
-
Partner with sales teams to ensure timely follow-up and lead conversion.
-
Provide actionable insights to marketing leadership based on campaign analysis.
-
Prepare regular reports detailing key metrics, ROI, and recommendations for campaign improvements.
-
Work cross-functionally to align optimization strategies with overall business objectives.
Required Skills & Qualifications
-
Proven experience in lead generation optimization, digital marketing, or marketing analytics.
-
Strong analytical skills with experience interpreting data from Google Analytics, CRM systems, and marketing automation platforms.
-
Hands-on experience with A/B testing, conversion rate optimization, and campaign performance analysis.
-
Knowledge of CRM systems (HubSpot, Salesforce, Zoho, etc.) and marketing automation tools.
-
Excellent problem-solving skills and ability to translate insights into actionable strategies.
-
Strong communication and collaboration skills.
-
Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
-
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field preferred.
-
Experience with both B2B and B2C lead generation campaigns is highly desirable.
Why Join Our Team?
At Phone List, we believe that optimizing lead generation is essential for sustainable business growth. As a Lead Generation Optimization Expert, you’ll have the opportunity to influence campaign strategy, improve lead quality, and make a tangible impact on our company’s revenue.
We offer:
-
Competitive salary and performance-based incentives.
-
Career development and professional growth opportunities.
-
Collaborative and innovative work culture focused on results.
-
Flexible working arrangements (remote, hybrid, or office-based).
-
Access to cutting-edge marketing tools and analytics platforms.
-
Comprehensive benefits including health insurance, paid leave, and wellness programs.
Work Environment & Schedule
-
Position: Lead Generation Optimization Expert
-
Job Type: Full-time (Remote/Office-Based)
-
Working Hours: Flexible, results-oriented schedule
-
Start Date: Immediate or within one month
How to Apply
If you are a data-driven marketing professional with expertise in lead optimization and conversion strategies, we’d love to hear from you. Send your CV/Resume and a brief cover letter highlighting your experience in improving lead generation performance.
📞 Apply Now: +639858085805
🌐 Visit Us: https://phonelist.io
As a Lead Generation Optimization Expert, you will transform raw leads into high-quality opportunities, helping the sales team close more deals and driving measurable growth. Join us today and play a pivotal role in maximizing our lead generation success.
Job Features
| Job Category | Lead Generation |