In today’s mobile-first world, SMS marketing has emerged as one of the most direct and effective ways to reach customers. Businesses rely on timely, relevant, and personalized SMS campaigns to boost engagement, drive conversions, and strengthen customer relationships. To enhance our marketing efforts, we are seeking an SMS Promotions Specialist to plan, execute, and optimize high-impact mobile campaigns.
This role is essential for improving customer engagement, increasing campaign ROI, and delivering measurable marketing results.
About Our Company
We are a global marketing solutions agency specializing in multi-channel campaigns, including SMS, email, fax, and telemarketing. Our mission is to help businesses connect with their audience in the most effective and measurable way. We focus on accuracy, compliance, and results-driven strategies that drive business growth and customer engagement.
Why This Role Matters
SMS marketing offers unparalleled reach and immediacy, but success depends on strategy, targeting, and execution. An SMS Promotions Specialist ensures campaigns are not only sent but engaging, compliant, and performance-driven. This role helps businesses maximize customer interaction, nurture leads, and drive measurable sales outcomes.
Key Responsibilities of an SMS Promotions Specialist
As an SMS Promotions Specialist, your responsibilities will include:
-
Designing, planning, and executing targeted SMS marketing campaigns.
-
Segmenting audiences based on demographics, behavior, purchase history, or campaign goals.
-
Writing compelling, concise SMS content optimized for engagement.
-
Monitoring campaign performance, including delivery rates, open rates, click-through rates, and conversions.
-
Analyzing results to optimize campaigns for higher engagement and ROI.
-
Collaborating with marketing, sales, and CRM teams to align SMS campaigns with broader marketing strategies.
-
Managing subscriber lists and ensuring data quality and accuracy.
-
Ensuring compliance with regulations such as TCPA, CAN-SPAM, GDPR, and other mobile marketing laws.
-
Testing and iterating campaigns to improve targeting, content, and timing.
-
Generating reports on campaign metrics, insights, and recommendations for improvements.
-
Exploring new strategies and tools to enhance SMS marketing effectiveness.
Required Skills & Qualifications
The ideal candidate is creative, analytical, and experienced in mobile marketing campaigns. Required qualifications include:
-
Proven experience as an SMS marketing specialist, mobile marketing expert, or digital marketing professional.
-
Strong knowledge of SMS marketing platforms, automation tools, and CRM integration (e.g., Twilio, EZ Texting, SlickText, or similar).
-
Ability to segment audiences and create personalized campaigns.
-
Excellent copywriting skills with a focus on concise, compelling messaging.
-
Analytical skills to monitor, interpret, and optimize campaign performance.
-
Knowledge of SMS compliance regulations (TCPA, GDPR, CAN-SPAM).
-
Familiarity with A/B testing, performance tracking, and campaign reporting.
-
Strong organizational and project management skills.
-
Ability to manage multiple campaigns simultaneously and meet deadlines.
-
Team-oriented mindset with excellent communication skills.
Who Should Apply?
This position is ideal for professionals who:
-
Have experience in SMS marketing, mobile campaigns, or digital marketing.
-
Are creative, detail-oriented, and data-driven.
-
Understand the importance of compliance, targeting, and timing in mobile campaigns.
-
Thrive in a fast-paced, results-focused environment.
-
Want to contribute to campaigns that directly impact customer engagement and revenue growth.
If you are passionate about driving measurable engagement through SMS marketing, this role is an excellent fit.
Join Our Team
As an SMS Promotions Specialist, you will play a critical role in helping businesses connect with customers instantly and effectively. Your expertise in creating, executing, and optimizing SMS campaigns will directly influence engagement, conversions, and ROI. If you excel at delivering high-impact, data-driven mobile marketing campaigns, we want you on our team.
Job Features
| Job Category | SMS Marketing |