SMS Branding Expert – Amplify Your Brand Through Mobile Campaigns

In today’s fast-paced digital world, mobile messaging is one of the most effective ways to engage customers. Businesses rely on SMS campaigns not only to communicate but also to strengthen their brand presence. To support our client campaigns, we are seeking an SMS Branding Expert to design, execute, and optimize SMS marketing initiatives that elevate brand recognition and drive customer engagement.

This role is crucial for creating cohesive, high-impact SMS campaigns that deliver measurable results while reinforcing brand identity.

About Our Company 

We are a global marketing solutions agency specializing in multi-channel campaigns, including SMS, email, and telemarketing. Our mission is to help businesses connect with customers in meaningful ways, enhancing engagement and brand loyalty. We prioritize accuracy, compliance, and measurable results, ensuring every campaign strengthens brand impact and drives conversions.

Why This Role Matters

SMS campaigns provide immediate reach and direct engagement, but effectiveness depends on consistent branding, messaging, and personalization. An SMS Branding Expert ensures that every message reflects the brand’s voice, resonates with the target audience, and strengthens customer relationships. This role directly influences customer perception, retention, and overall campaign success.

Key Responsibilities of an SMS Branding Expert

As an SMS Branding Expert, your responsibilities will include:

• Designing and executing SMS campaigns aligned with brand strategy and objectives.

• Crafting concise, engaging, and brand-consistent SMS content for B2B and B2C audiences.

• Segmenting audiences to deliver targeted and personalized messages.

• Collaborating with marketing, creative, and sales teams to ensure brand consistency across channels.

• Monitoring and analyzing campaign performance metrics, including open rates, click-through rates, conversions, and engagement.

• Optimizing campaigns based on data-driven insights to improve brand impact and ROI.

• Managing subscriber lists, ensuring data quality, and segmenting for targeted campaigns.

• Ensuring compliance with regulations such as TCPA, CAN-SPAM, GDPR, and other relevant SMS marketing laws.

• Testing and iterating messaging strategies to maximize engagement and brand recall.

• Reporting on campaign effectiveness and providing recommendations for improvement.

Required Skills & Qualifications

The ideal candidate is creative, analytical, and experienced in SMS marketing and brand strategy. Required qualifications include:

• Proven experience as an SMS marketing specialist, mobile branding expert, or digital marketing professional.

• Strong knowledge of SMS platforms and marketing automation tools (e.g., Twilio, SlickText, EZ Texting).

• Excellent copywriting skills with a focus on brand voice, messaging, and engagement.

• Ability to segment and personalize campaigns effectively.

• Analytical skills to monitor metrics and optimize campaigns.

• Understanding of SMS compliance regulations (TCPA, CAN-SPAM, GDPR).

• Strong organizational skills and ability to manage multiple campaigns simultaneously.

• Creativity and strategic thinking to enhance brand perception through mobile campaigns.

• Team-oriented mindset with excellent communication skills.

Who Should Apply?

This position is ideal for professionals who:

• Have experience in SMS marketing, mobile branding, or digital campaigns.

• Are creative, detail-oriented, and data-driven.

• Understand the importance of consistent brand messaging across mobile channels.

• Thrive in a fast-paced, results-driven environment.

• Want to contribute to campaigns that directly impact customer engagement and brand recognition.

If you are passionate about strengthening brand presence through SMS marketing, this role is an excellent opportunity.

Join Our Team

As an SMS Branding Expert, you will play a pivotal role in ensuring that our clients’ SMS campaigns not only reach customers but also enhance brand visibility and loyalty. Your expertise in strategy, messaging, and optimization will directly influence campaign engagement, conversions, and overall brand impact. If you excel at crafting memorable, high-performing SMS campaigns, we want you on our team.