Are you a data-driven marketing professional with a passion for analyzing campaigns and optimizing lead generation performance? Do you excel at translating complex data into actionable insights that improve lead quality, conversion rates, and ROI? Our company is seeking a Lead Generation Analytics Expert to join our growth-focused team and play a pivotal role in maximizing the effectiveness of our lead generation efforts.
In today’s competitive business environment, lead generation is not just about volume — it’s about quality and efficiency. As a Lead Generation Analytics Expert, you will monitor, analyze, and optimize lead generation campaigns, ensuring that every marketing effort translates into high-quality, actionable opportunities for our sales team.
About the Role
The Lead Generation Analytics Expert will be responsible for analyzing and optimizing all lead generation activities across multiple channels, including digital advertising, email marketing, social media, and telemarketing. You will provide insights that enable the marketing and sales teams to focus on high-potential leads and refine strategies for maximum ROI.
This role requires a combination of analytical expertise, marketing knowledge, and hands-on execution. The ideal candidate is experienced in marketing analytics, CRM systems, data visualization, and performance tracking, with a proven ability to improve lead quality and campaign efficiency.
Key Responsibilities
📊 Data Analysis & Campaign Monitoring
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Track, monitor, and analyze lead generation campaigns across all channels.
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Identify trends, patterns, and opportunities in lead performance data.
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Evaluate lead sources, conversion rates, cost per lead, and ROI metrics.
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Provide actionable insights to optimize targeting, messaging, and campaign design.
🧩 Lead Quality Assessment
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Develop frameworks and metrics for evaluating lead quality and scoring.
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Collaborate with sales teams to determine lead readiness and conversion potential.
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Ensure that high-potential leads are prioritized and passed efficiently to sales.
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Recommend strategies to improve lead quality and reduce low-value or unqualified leads.
💡 Strategy Development & Optimization
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Suggest improvements to lead generation campaigns based on data-driven insights.
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Optimize workflows, processes, and automation systems for lead acquisition and nurturing.
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Conduct A/B testing for landing pages, forms, email campaigns, and call-to-action messaging.
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Stay updated on analytics tools, emerging marketing technologies, and best practices.
🤝 Collaboration & Reporting
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Partner with marketing, sales, and content teams to align analytics strategies with business objectives.
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Prepare detailed reports on campaign performance, lead quality, and conversion metrics.
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Present findings and recommendations to management and stakeholders.
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Work cross-functionally to improve CRM and lead tracking processes.
🔍 Performance Measurement & Continuous Improvement
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Track KPIs such as lead volume, conversion rates, campaign ROI, and lead-to-sale ratio.
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Implement dashboards and reporting systems to visualize and communicate insights.
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Recommend and implement process improvements to enhance lead generation efficiency.
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Ensure compliance with data privacy regulations and company standards for data integrity.
Required Skills & Qualifications
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Proven experience in marketing analytics, lead generation analytics, or data-driven marketing roles.
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Proficiency in analytics and reporting tools such as Google Analytics, Tableau, Power BI, or similar.
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Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho, or similar) and marketing automation platforms.
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Ability to interpret data and translate insights into actionable strategies.
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Strong problem-solving, critical thinking, and communication skills.
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Experience with A/B testing, campaign tracking, and optimization methodologies.
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Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously.
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Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
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Experience in both B2B and B2C lead generation campaigns is a plus.
Why Join Our Team?
At Phone List, we believe that insights drive growth. As a Lead Generation Analytics Expert, you will have the opportunity to directly influence campaign performance, enhance lead quality, and help the company achieve measurable results.
We offer:
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Competitive salary and performance-based incentives.
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Career development and professional growth opportunities.
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A collaborative, innovative, and results-driven work environment.
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Flexible working arrangements (remote, hybrid, or office-based).
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Access to advanced analytics tools, CRM systems, and marketing platforms.
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Comprehensive benefits including health insurance, paid time off, and wellness programs.
Work Environment & Schedule
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Position: Lead Generation Analytics Expert
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Job Type: Full-time (Remote/Office-Based)
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Working Hours: Flexible, results-oriented schedule
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Start Date: Immediate or within one month
How to Apply
If you are a data-driven professional with expertise in lead generation and marketing analytics, we want to hear from you. Send your CV/Resume and a brief cover letter highlighting your experience in optimizing lead generation campaigns through data insights.
📞 Apply Now: +639858085805
🌐 Visit Us: https://phonelist.io
As a Lead Generation Analytics Expert, you will ensure that every lead, campaign, and marketing initiative is informed by actionable insights — maximizing conversions, efficiency, and growth. Join us today and make data the driving force behind our lead generation success.
Job Features
| Job Category | Lead Generation |