Fax Customer Acquisition Specialist – Drive Targeted Outreach & Business Growth

In today’s competitive B2B marketplace, reaching the right decision-makers directly is more important than ever. While digital marketing channels dominate most industries, fax marketing remains an effective, trusted, and legally recognized method of communication—particularly in sectors such as healthcare, finance, legal services, logistics, manufacturing, and corporate enterprises. To enhance our customer acquisition strategy and maximize the impact of our outreach campaigns, we are seeking a Fax Customer Acquisition Specialist to join our team and spearhead targeted fax-based lead generation.

Introduction (Why This Role Is Important)

Customer acquisition is the backbone of any business growth strategy. However, success depends not only on the quality of messaging but also on the accuracy and targeting of outreach channels. Fax marketing continues to be a powerful tool for engaging prospects who respond to direct, professional communication.

The Fax Customer Acquisition Specialist will play a key role in identifying potential clients, building targeted fax lists, designing outreach campaigns, and ensuring that every fax reaches the right decision-maker. This role is critical for driving high-quality leads, improving conversion rates, and supporting the company’s growth objectives.

Company Overview

We are a global leader in data-driven marketing, B2B outreach, lead generation, and direct communication services. Our expertise spans fax broadcasting, email marketing, database management, and campaign optimization. With clients across multiple industries and countries, our mission is to provide precise, effective, and measurable marketing solutions that help businesses acquire new customers and strengthen relationships with existing ones.

Position: Fax Customer Acquisition Specialist

The Fax Customer Acquisition Specialist will be responsible for end-to-end customer acquisition efforts using fax marketing as a primary channel. This role requires a blend of research, strategic planning, technical execution, and campaign analysis to ensure optimal engagement with potential clients.

Key Responsibilities

• Build and maintain targeted fax number lists from reliable sources, industry directories, and business databases.

• Identify high-potential prospects aligned with specific industry, company size, location, or decision-maker role.

• Design, schedule, and execute fax outreach campaigns aimed at acquiring new customers.

• Create clear, persuasive, and professional fax messaging that effectively communicates offers and value propositions.

• Monitor and track campaign performance, including delivery rates, bounce rates, response rates, and lead conversions.

• Optimize fax lists and campaign strategies based on results and insights.

• Maintain clean, updated, and compliant fax databases, ensuring adherence to privacy and communication regulations.

• Collaborate with marketing and sales teams to align fax campaigns with broader acquisition strategies.

• Conduct A/B testing of messages, templates, and sending schedules to maximize engagement.

• Generate reports summarizing campaign outcomes, actionable insights, and recommendations for improvement.

Required Skills & Qualifications

• Proven experience in B2B customer acquisition, lead generation, or fax marketing campaigns.

• Strong knowledge of fax broadcasting platforms and list management techniques.

• Ability to research, verify, and organize high-quality fax contacts.

• Excellent written communication and copywriting skills for professional fax messaging.

• Proficiency in data management, spreadsheets, and CRM systems.

• Strong analytical skills to interpret campaign data and identify areas for optimization.

• Understanding of compliance requirements, opt-out procedures, and privacy regulations.

• Detail-oriented and capable of handling large datasets accurately.

• Ability to work independently, manage multiple campaigns, and meet deadlines.

• Experience in B2B industries such as healthcare, finance, legal, or corporate services is a plus.

Who Should Apply?

This position is ideal for professionals who:

• Are experienced in customer acquisition, lead generation, or telemarketing/fax outreach.

• Are skilled at researching and compiling high-quality, targeted prospect lists.

• Enjoy using data-driven approaches to optimize campaigns and improve results.

• Want to directly contribute to revenue growth and client acquisition strategies.

• Thrive in a role where accuracy, strategy, and execution intersect.

Why Join Our Team?

• Work with a global, innovative team focused on results and measurable growth.

• Competitive compensation with performance-based incentives.

• Opportunities to manage diverse campaigns across multiple industries.

• Flexible remote work arrangements and project autonomy.

• Direct impact on lead generation, campaign success, and overall business growth.