WhatsApp Marketing Analyst — Join Us in Driving Next-Level Customer Engagement!

In today’s fast-moving digital landscape, WhatsApp has become one of the most powerful communication platforms for businesses worldwide. To stay ahead and deliver exceptional customer engagement, we are expanding our team with a dedicated WhatsApp Marketing Analyst. This role is crucial because data-driven insights, personalized communication strategies, and performance optimization are now essential for sustainable business growth. By hiring a specialist who understands WhatsApp user behavior, campaign metrics, and funnel analytics, we aim to strengthen our messaging strategies, boost conversions, and ensure every customer interaction contributes meaningfully to our brand’s long-term success.

Company Overview

We are a growth-focused digital solutions company committed to delivering high-quality customer experiences across modern communication channels. Our team is driven by innovation, data, and a passion for helping businesses scale. We value creativity, strategic thinking, and a results-oriented mindset that pushes boundaries and sets new standards in digital communication.

Job Responsibilities

As a WhatsApp Marketing Analyst, you will play a key role in shaping and optimizing our WhatsApp-based communication strategies:

• Analyze campaign performance metrics, user behavior patterns, and customer engagement data.

• Create insightful daily, weekly, and monthly performance reports.

• Segment audiences using behavioral, demographic, and interest-based factors.

• Track delivery rates, response times, click-through performance, and conversion funnels.

• Collaborate with content and marketing teams to refine message flows and optimize conversations.

• Conduct A/B testing to identify high-performing message formats, timings, and strategies.

• Monitor competitor trends and industry benchmarks for continuous improvement.

• Recommend strategic improvements to increase customer retention and engagement.

• Identify automation opportunities within WhatsApp workflows and broadcast structures.

• Ensure compliance with WhatsApp Business policies and maintain data accuracy.

Required Skills & Qualifications

We are seeking an analytical, detail-oriented individual with strong digital communication instincts:

• Proven experience in WhatsApp marketing, CRM analytics, or digital campaign analysis.

• Strong understanding of marketing metrics, funnels, and customer journey mapping.

• Proficiency in Excel/Google Sheets, data visualization tools, and analytics dashboards.

• Ability to interpret complex data and convert it into actionable insights.

• Familiarity with WhatsApp Business API, automation tools, and chatbot platforms.

• Excellent communication skills and the ability to collaborate across teams.

• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

• Problem-solving mindset, with creativity in optimizing user interactions.

• High level of attention to detail, accuracy, and data integrity.

• Ability to work independently and deliver on deadlines consistently.

Who Should Apply?

This role is perfect for individuals who enjoy exploring data, improving communication strategies, and making decisions backed by measurable insights. If you are passionate about digital behavior analysis and love enhancing customer experiences through strategic messaging, this opportunity is ideal for you. Whether you’re already experienced in WhatsApp marketing or looking to elevate your marketing analytics career, you will thrive in our forward-thinking environment.

👉 If you want a role where your ideas matter, your insights drive real business outcomes, and your growth is encouraged every step of the way—this position is for you.

Application Instructions

Interested candidates are invited to apply by submitting the following:

1. Updated Resume showcasing relevant experience

2. A short cover letter explaining why you are the right fit for this position

3. Links or examples of previous analytics work (optional but recommended)

Submit your application to our HR department via email or through our official careers page. Please include “Application for WhatsApp Marketing Analyst” in the subject line for faster processing.