Digital Marketing Performance Analyst: Turning Data Into Direction, and Insights Into Impact.
In a rapidly shifting digital world, businesses that thrive are the ones that understand how to measure, analyze, and optimize their online performance. That’s exactly why we’re expanding our team. We are looking for a Digital Marketing Performance Analyst who can turn complex data into clear strategies and measurable growth. This role is crucial to our mission of improving campaign effectiveness, strengthening audience engagement, and maximizing ROI across all digital channels. If you’re passionate about uncovering insights, solving performance gaps, and driving smarter marketing decisions, this opportunity is for you.
Company Overview
We are a forward-thinking digital solutions company dedicated to helping brands scale through strategic marketing, innovation, and data-driven insights. Our team is built on collaboration, creativity, and continuous improvement. Join us and become part of an environment that values growth, integrity, and meaningful impact.
Job Responsibilities
As a Digital Marketing Performance Analyst, your primary role will be to monitor, evaluate, and enhance the performance of our digital campaigns. You will play an essential part in shaping data-backed decisions that guide our marketing strategy. Your responsibilities will include:
-
Analyzing performance metrics across platforms such as Google Ads, Meta Ads, LinkedIn, and SEO tools
-
Creating clear, actionable reports and dashboards to communicate insights and trends
-
Identifying conversion bottlenecks and recommending optimization strategies
-
Monitoring campaign results daily to ensure alignment with KPIs and marketing goals
-
Conducting A/B tests to compare tactics, messaging, and targeting approaches
-
Collaborating with marketing, creative, and content teams to improve results
-
Evaluating audience behavior, engagement patterns, and acquisition sources
-
Ensuring data accuracy through regular tracking and tag audits
-
Benchmarking performance against competitors and industry standards
-
Presenting insights to leadership to support strategic planning and forecasting
Required Skills & Qualifications
To excel in this position, candidates should demonstrate strong analytical skills, marketing knowledge, and an optimization-focused mindset. The ideal candidate will have:
-
Proven experience as a Digital Marketing Analyst, Performance Analyst, or similar role
-
Solid understanding of attribution models, conversion tracking, and audience segmentation
-
Proficiency in Google Analytics, Google Tag Manager, Google Data Studio/Looker Studio
-
Experience working with advertising platforms such as Google Ads, Meta Business Suite, and LinkedIn Ads
-
Strong knowledge of SEO performance metrics and keyword tracking tools
-
Ability to interpret data and convert insights into actionable recommendations
-
Familiarity with A/B testing tools and CRO strategies
-
Advanced Excel/Sheets skills, including pivot tables and data visualization
-
Excellent communication skills and the ability to present data clearly to non-technical stakeholders
-
A proactive, curious, and detail-oriented approach to problem-solving
Who Should Apply?
This role is perfect for someone who thrives at the intersection of data and digital strategy. If you enjoy identifying patterns, improving performance, and contributing to high-impact decisions, you’ll feel right at home here. Whether you’re advancing your career or seeking a place where your insights genuinely matter, we encourage you to apply.
Motivating Note:
Your expertise could be the difference between good results and extraordinary success. Join us and help shape the future of performance marketing with confidence, creativity, and purpose DB to Data.
Application Instructions
If you believe you’re a strong fit, we’d love to hear from you. Please submit the following:
-
Your updated resume highlighting relevant experience
-
A brief cover letter explaining why you’re the ideal candidate
-
Links to portfolio, dashboards, or case studies (if available)
-
Expected salary range and availability
Submit your application via email to with the subject line:
Application – Digital Marketing Performance Analyst
Shortlisted candidates will be contacted for the next steps, which may include an assessment and interview.
Call-to-Action for Job Seekers
Don’t wait to showcase your talent. If you’re ready to turn data into impact and contribute to transformative digital growth, apply today and become part of a team that values your insight and ambition.
Job Features
| Job Category | Digital Marketing |

