Join Us as Our Next Online Audience Targeting Specialist!

In today’s hyper-competitive digital landscape, understanding exactly who your audience is—and reaching them with accuracy—can determine whether a brand thrives or fades into the noise. That’s why we’re expanding our team with a dedicated Online Audience Targeting Specialist, a professional who can help us sharpen our outreach, elevate campaign performance, and ensure every message lands with purpose. This role is crucial as we scale our marketing efforts, refine our segmentation, and use data-driven insights to connect more meaningfully with the people who matter most to our business.

Company Overview

We are a forward-focused digital brand committed to growth, innovation, and meaningful customer engagement. Our team blends creativity and analytics to drive measurable results, and we value people who bring fresh ideas, strategic thinking, and a passion for excellence.

Job Responsibilities

• Develop precise audience segmentation strategies across multiple digital channels.

• Analyze audience behaviors, trends, and engagement patterns to optimize targeting.

• Collaborate with marketing teams to refine campaign goals, messaging, and targeting strategies.

• Conduct in-depth research to identify new audience opportunities and untapped segments.

• Monitor and interpret performance metrics to improve audience accuracy and campaign relevance.

• Utilize advertising platforms (such as Meta Ads, Google Ads, and programmatic tools) to build optimized targeting layers.

• Test demographic, interest-based, behavioral, and custom audience groups for performance uplift.

• Maintain a comprehensive understanding of industry trends, digital analytics tools, and platform developments.

• Provide detailed audience insights that guide marketing decisions and creative direction.

• Ensure audience data is used ethically and in accordance with privacy guidelines.

Required Skills & Qualifications

• Proven experience in digital audience targeting, segmentation, or performance marketing.

• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.

• Hands-on experience with major advertising platforms and audience-building tools.

• Familiarity with Google Analytics, Meta Audience Manager, CRM systems, or similar technologies.

• Excellent understanding of digital user behavior and funnel dynamics.

• Ability to manage multiple projects with precision and attention to detail.

• Strong communication skills with the ability to clearly explain audience strategies to cross-functional teams.

• A proactive mindset with a passion for testing, learning, and optimizing.

• Ability to stay updated with emerging trends in digital advertising and audience analytics.

Who Should Apply

This role is perfect for individuals who thrive at the intersection of data and strategy. If you enjoy diving deep into analytics, understanding customer behavior, and using insights to influence successful marketing outcomes, this position is built for you. We’re seeking someone who doesn’t just follow trends but anticipates them—someone who brings curiosity, initiative, and a results-driven mindset to every project.

If you’re someone who loves precision, values purposeful marketing, and takes pride in driving impact through smart audience insights, we encourage you to step forward. Your expertise can help shape the future of our brand’s digital growth.

Application Instructions

If you believe you’re the right fit, we’d love to hear from you!
Please submit the following:

• Your updated CV

• A brief cover letter explaining your targeting experience

• Links or screenshots of any relevant campaign results or case studies (optional but appreciated)

Send all application materials to our hiring team at with the subject line:
“Application for Online Audience Targeting Specialist”

Shortlisted candidates will be contacted for the next steps, which may include a skills assessment and an interview.

Final Call-to-Action

Great opportunities are rare—but this one is yours to seize. If you’re ready to make a measurable impact, elevate your career, and join a team that values your strategic mind, apply today and let’s build something extraordinary together.