Hiring a WhatsApp Customer Segmentation Analyst

In today’s rapidly evolving digital marketplace, businesses can no longer rely on one-size-fits-all communication strategies. WhatsApp has become one of the most powerful channels for building meaningful customer relationships—and the accuracy of segmentation determines how strong those relationships can become. That is why we are expanding our team and seeking a WhatsApp Customer Segmentation Analyst who can decode audience behavior, craft data-driven segments, and help us deliver highly targeted messages that elevate customer engagement and maximize ROI. This role is essential to strengthening our customer experience and driving scalable growth.

About Our Company

We are a forward-thinking digital solutions and customer engagement company committed to helping global brands create personalized, impactful communication strategies. With a culture centered on innovation, collaboration and transparency, we empower our team to bring fresh ideas, experiment confidently, and pioneer smarter ways to connect with audiences.

Key Job Responsibilities

As our WhatsApp Customer Segmentation Analyst, you will play a crucial role in understanding customer behavior, enhancing message accuracy, and ensuring our WhatsApp campaigns reach the right people at the right moment.

Your responsibilities will include:

• Analyzing customer data to identify behavioral, demographic, and interest-based patterns for optimized WhatsApp segmentation.

• Creating targeted customer groups based on engagement metrics, purchase history, funnel behavior, and retention indicators.

• Developing segmentation frameworks that support personalized campaign strategies across the entire customer lifecycle.

• Collaborating closely with marketing, automation, content, and data teams to refine audience clusters and improve campaign performance.

• Monitoring WhatsApp message engagement rates, segment performance trends, and audience movement across categories.

• Conducting A/B tests to evaluate segment-based communication effectiveness and recommending improvements.

• Maintaining a clean, structured, and updated segmentation database for ongoing optimization and scalability.

• Preparing detailed reports and insights to guide strategic decision-making for future WhatsApp communication plans.

• Implementing privacy and compliance standards in all segmentation activities to ensure safe and responsible data use.

Required Skills & Qualifications

This role is ideal for an analytical, detail-oriented professional with strong experience in data-driven marketing.

We are looking for candidates who possess:

• Proven experience in customer segmentation, data analytics, or lifecycle marketing (preferably within WhatsApp or messaging platforms).

• Strong understanding of CRM tools, marketing automation platforms, and audience clustering techniques.

• Solid analytical abilities, including experience interpreting behavioral data, engagement patterns, and retention metrics.

• Proficiency with Excel or Google Sheets; familiarity with SQL or data visualization tools is a plus.

• Ability to translate complex data into understandable insights and actionable recommendations.

• Strong communication skills and a collaborative mindset.

• High accuracy, attention to detail, and a passion for understanding user behavior.

• Knowledge of GDPR and data privacy standards (an advantage).

• A proactive approach to problem-solving and continuous optimization.

Who Should Apply

This position is perfect for professionals who love digging into data, uncovering hidden patterns, and shaping communication strategies that genuinely resonate with audiences. If you’re someone who believes that personalization is the future of customer engagement—and you’re excited to play a key role in making that vision a reality—you’ll thrive in this role Brother Cell Phone List.

Motivating Note:
If you are driven by impact, enjoy solving analytical challenges, and want to build strategies that help brands connect meaningfully through WhatsApp, we encourage you to step forward. Your expertise can shape the next chapter of our customer experience evolution.

How to Apply

Interested candidates are invited to submit the following:

1. Your updated CV showcasing relevant analytical and segmentation experience.

2. A brief cover letter explaining why you are the ideal candidate for this role.

3. Any portfolio samples, dashboards, segmentation frameworks, or case studies (optional but strongly preferred).

Please send your application to our HR email with the subject line:
“Application – WhatsApp Customer Segmentation Analyst”

Shortlisted candidates will be contacted for an initial interview and assessment task.

Apply Today and Transform the Future of WhatsApp Personalization

Join us in shaping precision-driven customer engagement. Your analytical skills can help us build smarter campaigns, happier customers, and stronger business results.