Online Marketing Analyst – Driving Digital Growth Through Data

In today’s competitive digital environment, every successful business relies on strong data insights to make informed marketing decisions. As online customer behavior evolves and businesses expand their digital presence, the need for data-driven marketing strategies has become more essential than ever. To strengthen our digital performance and enhance customer engagement, we are excited to hire a talented Online Marketing Analyst who will serve as a key contributor in shaping our marketing success. This role is crucial for optimizing campaigns, understanding user behavior, improving conversions, and ensuring that every marketing effort delivers measurable value.

Company Overview 

We are a fast-growing digital-focused company dedicated to delivering high-quality services and exceptional customer experiences. Our team values innovation, precision, and continuous improvement. By combining creativity with strong analytics, we help brands grow and succeed in the online world. We are now expanding our marketing division with skilled, data-driven professionals.

Job Responsibilities

As our Online Marketing Analyst, you will play a vital role in analyzing digital data, monitoring performance metrics, and supporting strategic decision-making. Your responsibilities include:

• Monitoring and reporting on digital marketing campaigns across channels such as SEO, PPC, email, social media, and display ads.

• Analyzing website performance, traffic sources, user behavior, and conversion funnels using tools like Google Analytics, Search Console, and other reporting platforms.

• Preparing weekly, monthly, and quarterly performance reports with insights, trends, and actionable recommendations.

• Conducting competitor research and market analysis to identify new opportunities for digital growth.

• Assisting in A/B testing for landing pages, ad creatives, email campaigns, and user experience improvements.

• Evaluating paid advertising performance to help optimize ROI and reduce acquisition costs.

• Identifying gaps in customer journeys and proposing improvements to content, targeting, and messaging.

• Working closely with SEO, content, design, and marketing teams to ensure execution of data-driven strategies.

• Tracking campaign budgets, forecasting performance outcomes, and ensuring accurate reporting.

• Ensuring all analytics tracking codes, UTM tags, and conversion pixels are properly implemented.

Required Skills & Qualifications

To be successful in this position, the ideal candidate should have a strong analytical mindset, excellent communication skills, and a passion for understanding digital behavior. We are looking for:

• Experience with Google Analytics, Google Ads, Meta Ads Manager, and similar analytics tools.

• Strong competency in data analysis, data interpretation, and performance reporting.

• Good knowledge of SEO metrics, PPC performance indicators, and social media analytics.

• Ability to translate complex data into clear, actionable recommendations.

• Experience with A/B testing platforms, heatmaps, and conversion tracking tools.

• Strong spreadsheet skills (Excel/Google Sheets) for analysis and reporting.

• Understanding of digital marketing fundamentals, funnels, user behavior, and attribution.

• Bachelor’s degree in marketing, business, data analytics, or a related field preferred.

• Excellent organizational skills, detail-oriented thinking, and ability to handle multiple tasks.

Who Should Apply?

This role is perfect for individuals who enjoy working with numbers, researching trends, and turning insights into powerful marketing actions. You should apply if you:

• Love analyzing data and uncovering hidden opportunities.

• Are passionate about digital marketing and understand how different channels work.

• Enjoy solving problems with a strategic and analytical mindset.

• Are comfortable working in a fast-paced environment that values innovation and accuracy.

• Want to contribute directly to brand growth and campaign improvement.

• Are eager to learn new tools, trends, and technologies in digital analytics.

Whether you are an experienced analyst or a motivated professional growing in the digital field, this role offers a chance to expand your expertise and make a measurable impact.

Join Us and Shape the Future of Digital Performance

If you are a results-driven professional who thrives in a data-centric environment, we would love to hear from you. As our Online Marketing Analyst, you will be at the heart of our marketing strategy, ensuring we make smart decisions backed by accurate insights. This is your opportunity to contribute to meaningful digital growth and help drive our business to the next level.

Apply today and become a key part of our online success story!