Now Hiring: Online Campaign Tracking Analyst — Transform Data Into Impactful Decisions

In today’s digital-first world, the success of marketing campaigns hinges on precise tracking, accurate analysis, and actionable insights. Businesses need more than just campaign reach—they require a clear understanding of performance metrics to maximize ROI. That’s why we are seeking an experienced Online Campaign Tracking Analyst to monitor, analyze, and optimize digital campaigns across multiple platforms. This role is crucial for ensuring campaigns perform efficiently, guiding strategy decisions, and uncovering opportunities for improvement. If you have a keen eye for detail, a passion for data, and the ability to turn analytics into results, this is your opportunity to make a measurable impact.

Company Overview

We are a forward-thinking digital marketing agency dedicated to delivering measurable results for businesses worldwide. By combining strategic insights, innovative solutions, and data-driven execution, we help brands optimize their online presence and achieve sustainable growth. Our collaborative culture empowers team members to contribute meaningfully and grow professionally in a dynamic environment.

Job Responsibilities

As an Online Campaign Tracking Analyst, your responsibilities will include:

• Monitoring digital marketing campaigns across platforms including social media, email, search, and display advertising.

• Tracking key performance indicators (KPIs) such as impressions, clicks, conversions, and engagement rates.

• Analyzing campaign data to identify trends, insights, and areas for optimization.

• Preparing detailed reports and dashboards for stakeholders, highlighting performance and actionable recommendations.

• Conducting A/B testing and providing insights to improve campaign efficiency.

• Collaborating with marketing, creative, and technical teams to align tracking goals with overall strategy.

• Identifying gaps in tracking and proposing enhancements to ensure accurate data collection.

• Implementing and maintaining tracking tools, pixels, and analytics platforms.

• Evaluating competitor campaigns and industry benchmarks to inform strategy.

• Providing proactive suggestions to enhance ROI, user engagement, and conversion rates.

Required Skills & Qualifications

Ideal candidates should have:

• Proven experience in digital marketing analytics, campaign tracking, or data analysis roles.

• Strong proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.

• Knowledge of tracking pixels, UTM parameters, and conversion attribution models.

• Ability to interpret complex datasets and present actionable insights.

• Excellent organizational skills and attention to detail.

• Familiarity with A/B testing, CRO, and multichannel campaign optimization.

• Strong written and verbal communication skills for reporting and collaboration.

• Analytical mindset with problem-solving capabilities.

• Ability to work independently and manage multiple campaigns simultaneously.

• Passion for staying updated on emerging digital trends, analytics tools, and industry best practices.

Who Should Apply

This role is ideal for professionals who are detail-oriented, analytical, and passionate about improving campaign performance through precise tracking and insightful reporting. If you enjoy uncovering patterns in data, providing actionable recommendations, and directly influencing marketing success, this position will be both challenging and rewarding. Candidates who thrive in fast-paced environments and are motivated to make measurable impacts will excel.

Motivating Note:
If you are looking for a role where your analytical expertise directly drives marketing strategy and campaign success, this is your opportunity to shine. Join a team that values insight, precision, and creativity, and make your mark in the digital marketing landscape.

Application Instructions

To apply, please submit the following materials:

1. Updated Resume highlighting your experience in analytics, campaign tracking, or digital marketing.

2. Cover Letter detailing why you are the perfect candidate and how your work has improved past campaign performance.

3. Optional Portfolio or Work Samples demonstrating dashboards, tracking reports, or case studies that showcase your ability to analyze and optimize campaigns.

Ensure that your documents are accurate, professional, and free from errors. Early applications are encouraged, as we review candidates on a rolling basis. Shortlisted applicants will be invited for interviews and practical exercises to assess their analytical skills.

Final Call-to-Action

If you are ready to take your analytical skills to the next level and help shape the success of high-impact digital campaigns, don’t wait. Apply today to join a team that values your insights, encourages innovation, and rewards measurable results. Your expertise as an Online Campaign Tracking Analyst will directly influence strategy, improve campaign performance, and contribute to the long-term growth of our clients. Step into a role where data drives success—and your insights drive decisions.