Shape the Future of WhatsApp Marketing with Precision We’re Hiring: WhatsApp Marketing Testing Analyst

In today’s fast-moving digital landscape, WhatsApp has evolved into a powerful marketing and customer engagement channel. However, success on WhatsApp doesn’t come from guesswork—it comes from testing, data validation, and continuous improvement. That’s why we’re looking for a WhatsApp Marketing Testing Analyst. This role is critical in ensuring that campaigns perform flawlessly before scaling, messages resonate with the right audiences, and every automation works exactly as intended. By hiring a specialist dedicated to testing and optimization, we ensure higher engagement, better conversion rates, and a seamless customer experience across all WhatsApp touchpoints.

Company Overview

We are a growth-focused digital organization specializing in conversational marketing and performance-driven communication strategies. Our teams work across analytics, automation, and customer experience to help brands build meaningful connections at scale. Innovation, accountability, and data-backed decisions are at the core of everything we do, and we believe quality testing is the foundation of sustainable success DB To Data.

Job Responsibilities

As a WhatsApp Marketing Testing Analyst, you will play a hands-on role in ensuring campaign accuracy, performance, and compliance before launch and during optimization cycles. Your responsibilities will include:

• Designing and executing testing plans for WhatsApp marketing campaigns, broadcasts, and automated flows

• Testing message content, templates, buttons, links, and call-to-actions for accuracy and effectiveness

• Validating automation workflows, chatbot responses, fallback scenarios, and escalation processes

• Monitoring message delivery rates, open rates, click-through rates, and failure logs during test phases

• Identifying bugs, formatting issues, logic gaps, or performance bottlenecks before campaigns go live

• Collaborating with marketing strategists, automation specialists, and designers to resolve issues quickly

• Running A/B tests on message copy, timing, media formats, and audience segments

• Documenting test results, issues found, fixes applied, and recommendations clearly and systematically

• Ensuring WhatsApp policies, opt-in standards, and compliance requirements are met

• Supporting post-launch performance reviews with data-driven insights and testing feedback

Required Skills & Qualifications

To succeed in this role, you should bring a strong analytical mindset combined with hands-on marketing testing experience. Ideal candidates will have:

• Experience testing digital marketing campaigns, preferably within WhatsApp or messaging platforms

• Solid understanding of WhatsApp Business API, automation tools, or chatbot platforms

• Familiarity with A/B testing methodologies and performance metrics interpretation

• Strong attention to detail and ability to identify issues before they impact users

• Experience working with analytics dashboards, logs, and basic reporting tools

• Understanding of customer journey mapping and conversational flows

• Ability to collaborate cross-functionally with technical and non-technical teams

• Strong documentation and communication skills

• Problem-solving mindset with a focus on continuous improvement

• Bachelor’s degree in Marketing, Analytics, Computer Science, or a related field (preferred but not mandatory)

Who Should Apply

This role is ideal for professionals who enjoy testing systems, validating performance, and improving results through structure and data. If you are detail-oriented, curious about conversational marketing, and motivated by ensuring campaigns launch without errors, this position is for you. Marketers transitioning into analytics, QA specialists entering marketing tech, or WhatsApp professionals who love optimization will all find this role rewarding and impactful.

Your testing discipline will directly influence campaign success, user trust, and measurable growth.

Application Instructions

Interested candidates are encouraged to prepare the following before applying:

1. An updated resume highlighting relevant testing, analytics, or WhatsApp marketing experience

2. A short cover note explaining why you are interested in this role and how your skills align

3. (Optional) Examples of testing workflows, reports, or optimization work you’ve contributed to

Applications are reviewed on a rolling basis, and shortlisted candidates will be contacted for a structured interview and skill discussion.

Why Join Us?

• Work on high-impact WhatsApp marketing initiatives

• Collaborate with experienced digital and automation professionals

• Gain exposure to advanced testing frameworks and real-world scaling challenges

• Grow your career in a fast-expanding marketing technology environment

• Be valued for precision, insight, and quality-first thinking

Your Opportunity Starts Here

If you believe that great marketing starts with great testing, this is your chance to make a meaningful impact. Join a team that values accuracy, experimentation, and data-backed decisions—and help shape WhatsApp experiences that truly perform.

Apply now and turn testing into measurable growth.