Hiring an Email Marketing Optimizer Who Turns Campaigns into Measurable Growth

Email remains one of the highest-ROI digital channels, but only when it is optimized with precision, insight, and creativity. As inbox competition grows and customer expectations evolve, simply sending emails is no longer enough. We are now hiring an Email Marketing Optimizer to elevate our email strategy from functional to exceptional. This role is critical to ensuring every campaign is data-driven, customer-focused, and continuously improved. The right professional will help us increase engagement, improve conversions, and build long-term relationships through thoughtfully optimized email journeys.

Company Overview

We are a forward-thinking, growth-focused organization committed to delivering value-driven digital experiences. Our team thrives on collaboration, innovation, and measurable results. By blending strategy, technology, and creativity, we help our customers connect with our brand in meaningful ways — and we empower our employees to grow alongside us.

Role Summary

The Email Marketing Optimizer plays a strategic and analytical role within our marketing team. This professional will focus on testing, refining, and improving email performance across campaigns, automations, and customer lifecycle touchpoints. If you enjoy combining data analysis with creative problem-solving, this role offers the opportunity to make a visible impact on business growth More Database.

Job Responsibilities

As an Email Marketing Optimizer, your key responsibilities will include:

• Analyzing email campaign performance metrics such as open rates, CTRs, conversions, and deliverability

• Developing optimization strategies based on A/B and multivariate testing results

• Improving subject lines, email copy, layouts, CTAs, and send-time optimization

• Managing and refining automated workflows, drip campaigns, and lifecycle emails

• Segmenting audiences to deliver more relevant, personalized messaging

• Monitoring inbox placement, spam issues, and sender reputation

• Collaborating with content, design, and growth teams to align email objectives

• Implementing best practices for compliance (CASL, GDPR, CAN-SPAM, etc.)

• Maintaining documentation of tests, findings, and performance improvements

• Continuously researching trends, tools, and emerging email marketing techniques

Required Skills & Qualifications

To succeed in this role, candidates should demonstrate the following:

• Proven experience in email marketing optimization or performance-focused campaigns

• Strong analytical mindset with the ability to interpret data into actionable insights

• Experience with major email service providers (ESP) or marketing automation platforms

• Solid understanding of A/B testing methodologies and experimentation frameworks

• Knowledge of email deliverability, sender reputation, and list hygiene

• Ability to write or refine persuasive, conversion-focused email copy

• Familiarity with customer segmentation and personalization strategies

• Attention to detail and strong organizational skills

• Self-motivation with the ability to manage multiple campaigns simultaneously

• Excellent communication skills for cross-functional collaboration

Who Should Apply

This position is ideal for professionals who enjoy improving performance through continuous testing and refinement. If you are someone who gets excited by lifting conversion rates, uncovering insights in data, and making incremental improvements that produce major results, this role was built for you.

Whether you come from a performance marketing, lifecycle marketing, or automation background, your curiosity and drive to optimize will set you apart. We value professionals who take ownership of results and view optimization as an ongoing process, not a one-time task.

What We Offer

• A collaborative and supportive work environment

• Opportunities for professional growth and skill development

• Direct impact on revenue-generating marketing initiatives

• Access to modern tools and platforms

• A culture that values innovation, accountability, and results

Application Instructions

To apply, please submit the following:

1. An updated resume highlighting relevant email marketing experience

2. A brief cover letter explaining your approach to email optimization

3. (Optional but encouraged) Examples or summaries of past optimization results

Applications will be reviewed on a rolling basis. Only shortlisted candidates will be contacted for the next stage of the hiring process.

Final Call-to-Action

If you are ready to move beyond generic campaigns and make a real impact through smart, strategic optimization, we encourage you to apply today. Join us and help shape email experiences that drive engagement, loyalty, and growth.

Take the next step in your marketing career — your expertise can redefine how emails perform.