Join Our Team as a Marketing Automation Expert

In today’s rapidly evolving digital landscape, businesses require precision, efficiency, and innovation in every aspect of their marketing strategy. At Frist Database, we recognize that marketing is no longer just about creativity—it’s about data-driven decisions, intelligent workflows, and automation that drives measurable results. We are seeking a Marketing Automation Expert to elevate our campaigns, streamline our processes, and help us engage our audience with precision and impact.

As a Marketing Automation Expert at Frist Database, you will play a pivotal role in shaping the way we connect with our customers. You will be responsible for designing, implementing, and optimizing automated marketing campaigns across multiple channels, ensuring that every interaction is personalized, timely, and effective. This is an exciting opportunity for a tech-savvy marketing professional who thrives at the intersection of strategy, creativity, and technology.

Key Responsibilities

The Marketing Automation Expert will be responsible for:

• Strategy & Implementation: Develop and execute marketing automation strategies aligned with business goals. Plan and manage campaigns that leverage automation platforms to nurture leads, drive engagement, and increase conversions.

• Campaign Management: Build, test, and deploy automated campaigns across email, social media, SMS, and other digital channels. Continuously monitor campaign performance, identifying opportunities for optimization.

• Segmentation & Personalization: Create targeted workflows and segmentation strategies to deliver highly personalized customer experiences. Use behavioral data, demographics, and engagement patterns to tailor messaging.

• Analytics & Reporting: Track, analyze, and report on campaign performance, ROI, and key performance indicators. Utilize insights to refine strategies and drive continuous improvement.

• Collaboration: Work closely with content, design, and sales teams to ensure cohesive messaging and seamless campaign execution. Act as a bridge between marketing strategy and technical implementation.

• Platform Management: Maintain and optimize marketing automation platforms (such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, or similar). Stay up-to-date with platform updates, best practices, and emerging trends.

Required Skills and Qualifications

To excel in this role, candidates must possess:

• Technical Expertise: Proven experience with marketing automation platforms, CRM systems, and digital marketing tools. Strong understanding of workflows, triggers, and lead scoring.

• Analytical Mindset: Ability to interpret data, generate actionable insights, and optimize campaigns based on metrics. Proficiency in analytics tools is essential.

• Strategic Thinking: Capacity to design marketing strategies that align with overall business objectives, drive lead generation, and enhance customer engagement.

• Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.

• Problem-Solving: Strong troubleshooting skills to address campaign issues, platform challenges, and workflow optimization.

• Continuous Learning: Staying abreast of the latest trends in marketing automation, digital marketing, and emerging technologies.

Desired Experience

• 3–5 years of experience in marketing automation or digital marketing roles.

• Hands-on experience with at least one leading automation platform (HubSpot, Marketo, Pardot, ActiveCampaign, etc.).

• Demonstrated success in executing automated campaigns that drive measurable business outcomes.

• Experience with A/B testing, lead nurturing, and conversion rate optimization.

Why Join Us

At Frist Database, we are committed to fostering a culture of innovation, collaboration, and professional growth. Our team members enjoy:

• Opportunities to work with cutting-edge marketing technologies.

• A dynamic and supportive work environment that encourages creativity and initiative.

• Professional development programs, including certifications and training in marketing automation and analytics.

• Competitive compensation and benefits package.

• A culture that values diversity, equity, and inclusion.

How to Apply

If you are a results-driven marketing professional who is passionate about automation and thrives in a fast-paced, technology-driven environment, we want to hear from you. To apply, please submit your resume, a cover letter highlighting your experience with marketing automation platforms, and examples of successful campaigns you have managed.

Join us at [Company Name] and help shape the future of digital marketing through innovative automation solutions. Your expertise could be the key to unlocking the next level of our marketing success.