Email Marketing Optimization Expert – Powering Smarter Campaigns, Stronger Results
Email remains one of the most powerful and cost-effective digital channels, but only when it is continuously optimized for relevance, timing, and performance. As customer expectations evolve, brands must go beyond simply sending campaigns—they must engineer experiences that feel personal, timely, and valuable. That is why we are hiring an Email Marketing Optimization Expert. This role is critical to maximizing engagement, improving deliverability, increasing ROI, and turning data-driven insights into measurable growth. If you thrive on testing, refining, and perfecting email strategies, this is your opportunity to make a real impact.
Company Overview
We are a growth-focused digital organization dedicated to helping brands connect meaningfully with their audiences. Our team blends creativity, technology, and analytics to build scalable marketing systems. With a collaborative culture and a commitment to innovation, we empower professionals to deliver high-performance digital solutions worldwide List To Data.
Position Overview
The Email Marketing Optimization Expert will be responsible for analyzing, refining, and scaling email campaigns to achieve peak performance. This role is ideal for someone who understands both the technical and strategic side of email marketing, from segmentation and automation to A/B testing and conversion optimization.
Key Job Responsibilities
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Analyze email campaign performance using advanced metrics such as open rates, CTR, conversion rates, and revenue attribution
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Design and execute A/B and multivariate tests for subject lines, content, CTAs, layouts, and send times
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Optimize audience segmentation, personalization, and lifecycle journeys to improve engagement and retention
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Monitor and enhance deliverability, inbox placement, sender reputation, and compliance standards
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Collaborate with content, design, and CRM teams to refine messaging and visual consistency
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Improve automated workflows including onboarding, re-engagement, abandoned cart, and post-purchase emails
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Identify performance gaps and implement optimization strategies backed by data
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Document optimization frameworks, test results, and ongoing improvements
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Stay up to date with email marketing trends, tools, ISP changes, and industry best practices
Required Skills & Qualifications
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Proven experience in email marketing optimization or performance-focused email roles
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Strong understanding of email metrics, analytics dashboards, and testing methodologies
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Hands-on experience with popular ESPs and marketing automation platforms
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Knowledge of deliverability best practices, authentication protocols, and spam regulations
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Ability to interpret data and translate insights into actionable recommendations
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Experience with segmentation, dynamic content, and personalization strategies
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Familiarity with HTML/CSS basics for email templates is a plus
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Strong communication skills and the ability to collaborate cross-functionally
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Highly organized, detail-oriented, and driven by continuous improvement
Who Should Apply
This role is perfect for professionals who enjoy enhancing performance through experimentation and optimization. If you are someone who constantly asks “how can this perform better?” and enjoys working with both numbers and creative elements, you will thrive here. We welcome analytical thinkers, proactive problem-solvers, and email specialists ready to elevate campaigns from good to exceptional.
Your expertise won’t just be valued—it will directly shape business results.
Application Instructions
Qualified candidates are encouraged to submit the following:
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An updated resume highlighting relevant email marketing experience
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A brief cover letter explaining your optimization approach and recent successes
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(Optional) Examples or case studies demonstrating improved email performance
Applications will be reviewed on a rolling basis. Shortlisted candidates will be contacted for the next stage of the selection process.
Why Join Us?
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Opportunity to work in a performance-driven, innovation-focused environment
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A role with visible impact on revenue and customer engagement
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Collaborative team culture that values insights and experimentation
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Professional growth through hands-on optimization and strategic ownership
Call to Action
If you are ready to turn data into decisions and campaigns into conversions, we want to hear from you. Take the next step in your career and apply today to become a key driver of our email marketing success.
Job Features
| Job Category | Email Marketing |

