Decode Data. Drive Engagement. Shape the Future of Email Marketing. Now Hiring: Email Marketing Performance Analyst

In an age where inboxes are crowded and attention spans are short, data-backed email marketing has become a decisive growth driver for businesses. Hiring an Email Marketing Performance Analyst is no longer optional—it’s essential. This role bridges creativity and analytics, ensuring that every campaign is optimized, measurable, and continuously improving. By transforming raw data into actionable insights, this position helps brands speak more clearly to their audiences, increase engagement, and maximize ROI. We are looking for a detail-driven professional who understands that performance tells a story—and knows how to improve it.

Company Overview

We are a forward-thinking, Canada-based digital organization focused on creating meaningful customer connections through data-informed marketing strategies. Our team thrives on collaboration, innovation, and accountability. We support continuous learning, value analytical thinking, and empower professionals to make a measurable impact in a fast-evolving digital landscape List To Data.

Position Summary

As an Email Marketing Performance Analyst, you will be responsible for monitoring, analyzing, and optimizing email marketing campaigns across multiple channels. Your insights will directly influence strategy, content decisions, audience segmentation, and automation flows. This is a hands-on, performance-focused role ideal for someone who enjoys working with metrics, testing hypotheses, and translating complex data into clear recommendations for stakeholders.

Job Responsibilities

• Analyze email campaign performance, including open rates, CTR, conversion rates, bounce rates, and unsubscribe trends

• Build and maintain performance dashboards and recurring reports for internal teams and leadership

• Identify patterns, anomalies, and opportunities for optimization across lists, segments, and content types

• Conduct A/B and multivariate testing on subject lines, content, CTAs, and send times

• Collaborate with email marketers, designers, and copywriters to improve campaign effectiveness

• Support audience segmentation strategies based on behavior, engagement, and lifecycle stages

• Evaluate deliverability performance and recommend best practices to maintain sender reputation

• Monitor automation workflows and lifecycle campaigns to ensure performance benchmarks are met

• Translate data insights into clear, actionable recommendations

• Stay current with email analytics tools, performance benchmarks, and industry trends

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field (or equivalent experience)

• 2+ years of experience in email marketing analytics or performance-focused digital marketing roles

• Strong understanding of email KPIs, lifecycle marketing, and customer journeys

• Hands-on experience with email platforms (such as HubSpot, Salesforce Marketing Cloud, Mailchimp, or similar)

• Advanced proficiency in Excel or Google Sheets; experience with BI or visualization tools is a plus

• Analytical mindset with the ability to interpret large datasets accurately

• Experience running and analyzing A/B tests and performance experiments

• Strong written and verbal communication skills

• High attention to detail and a structured, methodical approach to analysis

• Ability to present insights clearly to both technical and non-technical stakeholders

Who Should Apply

This role is ideal for professionals who are energized by data and motivated by measurable results. If you enjoy discovering why campaigns succeed or fail—and using those insights to make the next campaign better—this position is for you. We welcome analytical thinkers who are curious, proactive, and eager to influence marketing decisions through evidence, not assumptions.

If you believe performance data should guide creativity and strategy, you will thrive on our team.

Application Instructions

Interested candidates are encouraged to submit the following:

1. An updated resume highlighting relevant experience and technical skills

2. A brief cover letter explaining your interest in the Email Marketing Performance Analyst role

3. (Optional but encouraged) Examples of reports, dashboards, or performance insights you have produced

Applications are reviewed on a rolling basis. Shortlisted candidates will be contacted for an initial interview.

Why Join Us?

• Work in a performance-driven, collaborative environment

• Opportunity to make a tangible impact on marketing outcomes

• Exposure to diverse campaigns, audiences, and analytical challenges

• Supportive culture that values learning and professional growth

• Competitive compensation and growth-oriented work environment

Call to Action

If you’re ready to turn email data into smarter decisions and stronger campaigns, this is your opportunity. Apply today and become the analytical force behind high-performing email marketing programs. Let your insights shape strategies that truly connect with audiences.