Are you passionate about creating compelling email experiences that drive customer engagement and business growth? Do you have a keen eye for detail, a love for data-driven marketing, and a talent for automation tools? If so, we are looking for a skilled Email Automation Specialist to join our dynamic marketing team. This role is an exciting opportunity to shape the way we communicate with our audience and deliver personalized, high-impact email campaigns that resonate with our customers.
About the Role
As an Email Automation Specialist, you will play a pivotal role in designing, executing, and optimizing automated email marketing campaigns that enhance customer journeys. You will work closely with the marketing, sales, and product teams to ensure that our email communications are not only engaging but also strategically aligned with business objectives.
Your responsibilities will include creating workflows, segmenting audiences, analyzing campaign performance, and implementing A/B testing to continually improve results. You will also ensure that all campaigns adhere to industry best practices and regulatory requirements, including GDPR and CAN-SPAM compliance.
This position offers a unique blend of creativity and analytical thinking, making it ideal for individuals who enjoy both the technical and strategic aspects of email marketing.
Key Responsibilities
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Email Campaign Strategy & Execution: Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and lifecycle messaging.
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Automation & Workflow Management: Develop and maintain automated workflows and drip campaigns to nurture leads and enhance customer retention.
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Segmentation & Personalization: Use data-driven insights to segment audiences effectively and deliver highly personalized content to improve engagement and conversions.
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Performance Analysis & Optimization: Monitor key metrics such as open rates, click-through rates, conversions, and deliverability. Use insights to optimize campaigns for maximum impact.
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Collaboration with Cross-Functional Teams: Work closely with designers, content creators, and product managers to ensure emails align with brand messaging and business goals.
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Compliance & Best Practices: Ensure all campaigns comply with email marketing regulations and follow industry best practices.
Required Skills & Qualifications
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Proven experience in email marketing and automation, preferably using tools such as Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, or ActiveCampaign.
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Strong understanding of email marketing principles, including deliverability, list hygiene, segmentation, and personalization.
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Proficiency in HTML/CSS for email design and troubleshooting.
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Experience with A/B testing, performance analysis, and data-driven decision-making.
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Excellent written and verbal communication skills.
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Highly organized with the ability to manage multiple campaigns and projects simultaneously.
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Familiarity with GDPR, CAN-SPAM, and other regulatory requirements.
Preferred Qualifications
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Experience in marketing automation platforms and CRM systems integration.
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Knowledge of customer journey mapping and lifecycle marketing strategies.
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Analytical mindset with proficiency in Excel or other data analysis tools.
What We Offer
We are committed to fostering a collaborative and inclusive work environment where your ideas and contributions are valued. As part of our team, you will enjoy:
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Competitive salary and performance-based incentives.
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Flexible working hours and hybrid work opportunities.
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Professional development programs and training opportunities.
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A supportive and creative team that encourages innovation and experimentation.
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The chance to make a measurable impact on the company’s growth and customer engagement.
Why Join Us?
Our company thrives on innovation and creativity, and we believe that our employees are our greatest asset. As an Email Automation Specialist, you will have the opportunity to take ownership of campaigns, experiment with new strategies, and see the tangible results of your efforts. We value continuous learning, collaboration, and a proactive mindset, and we are looking for someone who shares our passion for excellence in digital marketing.
If you are a detail-oriented, results-driven marketing professional with a strong grasp of email automation, we would love to hear from you. Join us and help us create meaningful connections with our audience through innovative and effective email campaigns.
How to Apply:
Interested candidates should submit their resume, a cover letter highlighting relevant experience, and examples of previous email campaigns or automation workflows. We look forward to reviewing your application and exploring how you can contribute to our growing team.
Job Features
| Job Category | Email Marketing |