Shape the Future of Growth — We’re Hiring a Digital Marketing Channel Strategist

In today’s multi-platform digital world, brands don’t win by being loud everywhere — they win by being smart in the right places. That’s why hiring a Digital Marketing Channel Strategist is critical for our next phase of growth. This role goes beyond campaign execution; it is about owning the strategy that determines where, how, and why we engage our audiences. As digital channels continue to evolve rapidly, we need a strategic thinker who can align data, creativity, and business goals to build sustainable, scalable performance across all marketing channels.

Company Overview

We are a forward-thinking digital-driven organization focused on helping brands grow with clarity, creativity, and measurable impact. Our team thrives on innovation, collaboration, and performance-based strategies. We believe in empowering experienced professionals with the tools and autonomy they need to do their best work while continuously learning in a fast-moving digital environment LeadToDatabase.

Position: Digital Marketing Channel Strategist

Key Job Responsibilities

As a Digital Marketing Channel Strategist, you will be responsible for planning, optimizing, and guiding channel-level performance across paid, owned, and earned media. Your responsibilities will include:

• Developing comprehensive multi-channel digital marketing strategies aligned with business objectives

• Identifying the most effective digital channels based on audience behavior, budget, and ROI potential

• Owning channel mix decisions across SEO, PPC, social media, email, content, display, and emerging platforms

• Setting clear channel-specific KPIs and performance benchmarks

• Collaborating with internal teams and stakeholders to ensure strategy-led execution

• Analyzing cross-channel data to identify trends, gaps, and growth opportunities

• Optimizing budget allocation to maximize performance and cost efficiency

• Driving experimentation through A/B testing and channel innovation

• Translating insights into actionable recommendations for leadership

• Staying updated on industry trends, platform changes, and consumer behavior

Required Skills & Qualifications

We are looking for a strategic professional with strong analytical and leadership abilities. The ideal candidate should bring the following qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Proven experience in digital marketing strategy and channel planning

• Strong understanding of paid, owned, and earned media ecosystems

• Hands-on experience with analytics tools such as Google Analytics, Looker Studio, or similar platforms

• Ability to interpret data and connect insights to business outcomes

• Experience optimizing channel mix for lead generation, acquisition, or revenue growth

• Excellent communication and presentation skills

• Strong project management and stakeholder coordination abilities

• Strategic mindset paired with execution-focused thinking

• Ability to thrive in a fast-paced, performance-driven environment

Who Should Apply

This role is ideal for professionals who enjoy combining strategy with measurable impact. You should apply if you are someone who:

• Enjoys solving complex marketing challenges using data and insights

• Thinks beyond single campaigns and focuses on long-term channel growth

• Can confidently recommend where to invest — and where not to

• Is motivated by performance, experimentation, and continuous improvement

• Wants to influence decision-making at a strategic level

If you are ready to take ownership of digital channel strategy and play a key role in shaping business growth, this position is built for you.

Application Instructions

Qualified candidates are invited to submit the following:

1. An updated resume highlighting relevant experience

2. A brief cover letter explaining your approach to digital channel strategy

3. Examples of past work, case studies, or campaign results (if available)

Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for further discussions.

Why Join Us

You will join a collaborative, growth-oriented team that values strategic thinking and professional development. We offer a supportive environment where ideas are heard, performance is recognized, and innovation is encouraged. This role provides real influence, meaningful challenges, and opportunities to advance your career in digital marketing strategy.

Final Call to Action

If you are ready to turn insights into impact and strategy into scalable success, this is your moment. Step into a role where your decisions shape growth, performance, and long-term digital success. Apply today and be part of a team that values smart strategy over noise.