Power the Conversations That Drive Business Growth Hiring a WhatsApp Marketing Operations Specialist

As customer expectations shift toward instant, personalized, and mobile-first communication, WhatsApp has become a critical business channel rather than just a messaging app. Brands that succeed today are those that manage WhatsApp interactions with precision, compliance, and operational clarity. Hiring a dedicated WhatsApp Marketing Operations Specialist is essential to ensure campaigns run smoothly, data is handled responsibly, and customer conversations scale without losing their human touch. This role bridges strategy and execution, transforming messaging into a measurable growth engine.

Company Overview

We are a forward-thinking digital marketing organization helping brands create meaningful, performance-driven customer journeys. Our team combines strategy, technology, and creativity to deliver results across messaging, automation, and omnichannel marketing. With a strong focus on experimentation and ethical data use, we empower businesses to communicate smarter and grow faster DB to Data.

Position Overview: WhatsApp Marketing Operations Specialist

The WhatsApp Marketing Operations Specialist is responsible for managing the operational backbone of WhatsApp-based campaigns. This role ensures seamless execution, accurate reporting, system optimization, and strict compliance with platform policies. You will work closely with marketing, content, automation, and analytics teams to ensure every message sent is timely, relevant, and aligned with performance goals. If you thrive at the intersection of technology, process, and customer experience, this role is designed for you.

Key Job Responsibilities

• Manage end-to-end operations for WhatsApp marketing campaigns, including setup, scheduling, execution, and monitoring

• Maintain and optimize WhatsApp Business API accounts, templates, broadcast systems, and automation workflows

• Coordinate with marketing strategists and content teams to ensure accurate implementation of messaging campaigns

• Monitor delivery rates, opt-ins, opt-outs, blocks, and engagement metrics to ensure operational efficiency

• Troubleshoot technical or process-related issues to minimize downtime or customer disruption

• Ensure full compliance with WhatsApp policies, GDPR, and customer consent management requirements

• Maintain clean and up-to-date contact lists, segmentation rules, and tagging structures

• Generate regular operational and performance reports for campaign evaluation and improvement

• Support A/B testing, message timing optimization, and automation logic enhancements

• Document operational workflows, standard operating procedures, and best practices

• Liaise with third-party tools, CRM platforms, and automation systems integrated with WhatsApp

Required Skills & Qualifications

• Prior experience managing WhatsApp Marketing operations or other messaging-based marketing platforms

• Strong understanding of WhatsApp Business API, message templates, compliance rules, and consent practices

• Hands-on experience with marketing automation tools, CRM systems, and campaign workflows

• Excellent attention to detail with a process-driven mindset

• Ability to analyze campaign performance metrics and identify operational improvements

• Comfortable collaborating with both technical and non-technical teams

• Strong organizational and time-management skills in fast-paced environments

• Familiarity with data privacy regulations such as GDPR and opt-in-based messaging standards

• Problem-solving attitude with the ability to work independently

• Clear written communication skills for documentation and reporting

• Bachelor’s degree in marketing, information systems, communications, or a related field (preferred)

Who Should Apply

This role is ideal for professionals who enjoy building structure behind high-impact marketing efforts. If you are someone who takes pride in flawless execution, loves optimizing systems, and understands that great customer experiences start with strong operations, you will fit right in. You should apply if you enjoy working behind the scenes to make campaigns successful, value compliance and ethics, and want to grow within a performance-oriented digital marketing environment.

Motivating Note:
Your work will directly influence how thousands of customers interact with brands every day. If you want your expertise to create real, measurable impact, this is your opportunity to step into a role where precision truly drives results.

Application Instructions

To apply, prepare the following:

1. An updated resume highlighting relevant WhatsApp marketing or messaging operations experience

2. A brief cover letter explaining your experience with campaign operations, automation, or messaging platforms

3. Any relevant certifications, tools familiarity, or portfolio examples (optional but encouraged)

Submit your application through our official careers channel. Shortlisted candidates will be contacted for a structured interview process focusing on operational thinking and real-world scenarios.

Why Join Us

We offer a collaborative environment where operations professionals are highly valued. You will gain exposure to advanced messaging tools, evolving automation strategies, and cross-functional decision-making. We invest in learning, encourage innovation, and recognize people who bring clarity and discipline to complex marketing systems.

Call to Action

If you’re ready to play a critical role in shaping how modern businesses communicate at scale, now is the time to take the next step. Apply today and become the operational force behind smarter, more impactful WhatsApp marketing campaigns.