Streamline Conversations. Scale Conversions. Shape the Future of Messaging. We’re Hiring a WhatsApp Marketing Workflow Optimizer

As customer communication rapidly shifts toward instant, conversational platforms, WhatsApp has become a critical touchpoint for modern businesses. However, true success on WhatsApp doesn’t come from sending messages—it comes from designing smart, efficient, and scalable workflows that guide customers seamlessly from first interaction to final conversion. That’s why we’re hiring a WhatsApp Marketing Workflow Optimizer. This role is essential to ensuring every conversation is timely, relevant, compliant, and performance-driven. The right professional will transform scattered interactions into structured, automated journeys that elevate customer experience and drive measurable growth.

Company Overview

We are a forward-thinking digital growth company focused on helping brands build meaningful customer relationships through data-driven marketing and automation. Our team blends strategy, technology, and creativity to deliver scalable solutions across messaging platforms, customer journeys, and performance marketing, empowering businesses to grow smarter in a fast-moving digital world DB to Data.

Position Overview: WhatsApp Marketing Workflow Optimizer

The WhatsApp Marketing Workflow Optimizer will be responsible for designing, refining, and scaling automated WhatsApp marketing processes that improve efficiency, engagement, and conversion rates. This role bridges strategy and execution, ensuring that automation enhances human connection rather than replacing it. You will work closely with marketing, CRM, analytics, and technical teams to ensure workflows are aligned with business goals and customer expectations.

Key Job Responsibilities

• Design, build, and optimize end-to-end WhatsApp marketing workflows for lead nurturing, onboarding, promotions, and customer retention

• Map customer journeys and translate them into logical, automated conversational flows

• Implement and manage automation using WhatsApp Business API platforms and workflow tools

• Identify bottlenecks, delays, or drop-offs in existing workflows and optimize them for higher engagement and faster response times

• Collaborate with marketing and product teams to align messaging workflows with campaign goals and brand tone

• Ensure workflows comply with WhatsApp policies, data privacy regulations, and opt-in requirements

• Test, monitor, and refine workflows using A/B testing, performance metrics, and user behavior insights

• Document workflow processes, logic trees, and standard operating procedures for scalability

• Track key KPIs such as response time, click-through rates, conversions, and customer satisfaction

• Stay updated with emerging trends in conversational automation, messaging UX, and WhatsApp features

Required Skills & Qualifications

• Proven experience in WhatsApp Marketing, conversational marketing, or workflow automation

• Strong understanding of WhatsApp Business API, automation tools, and CRM integrations

• Experience designing customer journeys, logic-based workflows, and automation triggers

• Analytical mindset with the ability to interpret data and optimize workflows accordingly

• Familiarity with marketing funnels, lead nurturing strategies, and lifecycle marketing

• Knowledge of compliance standards, opt-in frameworks, and messaging best practices

• Ability to collaborate cross-functionally with technical and non-technical teams

• Excellent written communication skills and attention to conversational detail

• Strong organizational skills and ability to manage multiple workflows simultaneously

• A proactive mindset with a passion for continuous improvement and process efficiency

Who Should Apply

This role is ideal for professionals who love solving operational challenges, streamlining systems, and improving customer experiences through smart automation. If you enjoy turning complex processes into elegant workflows and believe that automation should feel human—not robotic—this position is for you. Whether you come from a marketing operations, CRM automation, or conversational marketing background, your ability to think logically and creatively will set you apart. Here, your work will directly shape how thousands of customers experience a brand—every single day.

Application Instructions

To apply, please submit the following:

1. Your updated resume highlighting relevant experience in WhatsApp marketing, workflow optimization, or automation

2. A brief cover letter explaining why you are interested in the WhatsApp Marketing Workflow Optimizer role

3. (Optional but encouraged) Examples or case studies of workflows, automation journeys, or messaging campaigns you have optimized

Shortlisted candidates will be contacted for an initial interview, followed by a practical discussion around workflow design and optimization approaches.

Why You’ll Love Working With Us

• Opportunity to work at the intersection of marketing strategy and automation technology

• High-impact role with direct influence on customer experience and business growth

• Collaborative, growth-focused team environment

• Freedom to innovate, test, and optimize without unnecessary red tape

• Continuous learning in a fast-evolving digital and messaging ecosystem

Final Call-to-Action for Job Seekers

If you’re ready to engineer smarter conversations, eliminate inefficiencies, and help brands communicate with clarity and precision, this is your moment. Join us as a WhatsApp Marketing Workflow Optimizer and turn structured workflows into powerful growth engines. Apply today and be part of the future of conversational marketing.