In today’s fast-paced digital business environment, email continues to be one of the most reliable and powerful channels for reaching customers, nurturing leads, and driving conversions. As organizations strive to build meaningful relationships with their audiences, the role of a skilled Email Marketing Expert becomes essential. Our company is seeking a highly knowledgeable and strategic Email Marketing Expert to develop, manage, and optimize our email campaigns, ensuring our communication efforts align with our brand voice and business objectives.
The Email Marketing Expert we are looking for will take ownership of our email marketing strategy, working to enhance customer engagement, boost retention, and support ongoing revenue growth. This individual must have strong analytical skills, creative campaign development abilities, and the expertise to segment audiences effectively for targeted outreach.
Key Responsibilities
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Develop and Implement Email Campaigns:
Create engaging and professional email content, including newsletters, promotional campaigns, onboarding sequences, and follow-up emails. Ensure message clarity, brand consistency, and alignment with overall marketing goals. -
Design Customer Journey Automations:
Plan and build automated email workflows, including welcome series, lead nurturing flows, abandoned cart reminders, and re-engagement sequences. Monitor and optimize these workflows for better performance and user experience. -
Audience Segmentation and Personalization:
Leverage behavioral, demographic, and purchase data to segment audiences effectively. Customize messaging to increase relevance, improve open rates, and enhance customer satisfaction. -
Performance Tracking and Optimization:
Monitor key email performance metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Conduct A/B tests for subject lines, email layouts, offers, and send times to continually refine campaign effectiveness. -
Compliance and Data Management:
Ensure all email campaigns comply with industry regulations such as GDPR, CAN-SPAM, and company privacy standards. Maintain accurate and updated contact lists, ensuring proper data segmentation and hygiene. -
Collaboration and Cross-Functional Support:
Work closely with the marketing, sales, customer success, and product teams to align email strategies with business needs. Provide insights and reports that inform broader marketing decisions.
Required Qualifications
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Proven experience as an Email Marketing Specialist, Email Automation Expert, or in a similar role.
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Proficiency with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, or similar tools.
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Strong understanding of customer segmentation, lifecycle marketing, and data-driven campaign optimization.
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Ability to write clear, engaging, and persuasive marketing content tailored to different audiences.
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Experience with A/B testing, conversion rate optimization, and marketing analytics.
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Familiarity with CRM systems and marketing automation tools.
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Basic understanding of HTML for email formatting is preferred.
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Strong analytical and reporting skills with the ability to interpret campaign data and derive actionable insights.
Preferred Attributes
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Creativity and innovation in campaign design and messaging.
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Excellent time management and organizational skills.
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Strong attention to detail and quality-focused work ethic.
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Ability to work independently while collaborating effectively with team members.
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Proactive mindset with a passion for continuous learning and improvement.
Why Join Our Team?
We offer a dynamic and growth-focused work environment where your strategic thinking and marketing expertise will have a direct impact on our brand success. As part of our company, you will have opportunities to develop new strategies, test innovative marketing approaches, and contribute meaningfully to our customer engagement efforts. Our team values collaboration, innovation, and personal development. If you are passionate about digital communication and motivated to build impactful email strategies, we would be excited to have you on board.
How to Apply
Interested candidates are encouraged to submit their resume, portfolio of successful email campaigns, and a brief description of their approach to email marketing strategy. We look forward to reviewing your application and exploring how your skills can contribute to the ongoing success of our organization.
Job Features
| Job Category | Email Marketing |