SMS Campaign Manager – Strategic Messaging Leader for Customer Engagement

In today’s competitive digital environment, brands must communicate with customers in ways that are personal, immediate, and result-driven. SMS marketing has emerged as one of the most powerful channels for direct engagement, enabling businesses to reach audiences quickly with highly targeted messages. To support our continued growth in customer outreach and retention, we are seeking a highly skilled and results-driven SMS Campaign Manager to join our marketing team. This role is ideal for a professional with strong experience in SMS automation, message optimization, and campaign analytics who is ready to take ownership of our messaging strategy and execution.

Position Overview

The SMS Campaign Manager will oversee the planning, delivery, and performance analysis of SMS marketing campaigns across our customer segments. This individual will work closely with marketing, sales, CRM, and product teams to design messaging strategies that drive awareness, conversions, and loyalty. The ideal candidate will be adept at list segmentation, copywriting for mobile engagement, A/B testing, compliance management, and multi-channel marketing coordination.

The role requires a strong understanding of customer psychology, data interpretation, and message timing. The SMS Campaign Manager will be responsible for ensuring that every message sent aligns with brand guidelines, maintains compliance with communication regulations, and achieves performance benchmarks.

Key Responsibilities

1. Campaign Strategy and Execution

   • Create, schedule, and manage SMS campaigns in alignment with overall marketing objectives.

   • Collaborate with internal stakeholders to determine campaign goals, audience segments, and message priorities.

   • Use SMS marketing platforms to structure workflows, trigger-based messages, promotional alerts, and follow-up communication sequences.

2. Audience Segmentation and Personalization

   • Analyze customer databases to define audience segments based on behavior, demographics, engagement level, and purchase history.

   • Implement personalization strategies to ensure messaging relevance and maximize response rates.

3. Content Development and Optimization

   • Write clear, compelling, and conversion-focused SMS copy tailored to mobile communication norms.

   • Conduct A/B testing on message content, delivery timing, and call-to-action effectiveness.

   • Monitor campaign performance and apply data-driven optimization techniques to improve outcomes.

4. Analytics, Reporting, and Performance Tracking

   • Maintain accurate performance dashboards and provide regular reporting on click-through rates, opt-outs, conversions, and ROI.

   • Identify trends and insights to support strategic planning and continuous improvement.

   • Present campaign findings and recommendations to management and cross-functional teams.

5. Compliance and Best Practices

   • Ensure all campaigns comply with relevant regulations, including opt-in/opt-out rules and privacy standards.

   • Maintain up-to-date knowledge of messaging platform capabilities and industry trends.

   • Contribute to internal process improvements to enhance campaign efficiency and reliability.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• Proven professional experience managing SMS campaigns, ideally in digital marketing, CRM, or customer engagement roles.

• Strong proficiency with SMS automation tools (such as Twilio, Klaviyo, SMSBump, Attentive, or similar platforms).

• Excellent writing and editing abilities, particularly for concise mobile messaging.

• Analytical mindset with confidence in interpreting data and presenting insights.

• Experience with CRM systems, audience segmentation logic, and multi-channel orchestration.

• Understanding of messaging compliance standards (TCPA, GDPR, carrier requirements) is preferred.

• Ability to manage multiple campaigns simultaneously in fast-paced environments.

Characteristics for Success

• Detail-oriented and proactive with strong organizational skills.

• Capable of balancing creative messaging with data-driven decision-making.

• Strong communication and collaboration skills across teams.

• Results-focused mindset with commitment to continuous improvement.

• Adaptable and comfortable working with evolving marketing technologies.

Why Join Us

This position offers the opportunity to play a strategic role in shaping how our brand communicates with thousands of customers. You will have a direct impact on engagement, customer satisfaction, and revenue performance. We offer a professional, supportive environment where new ideas are valued, and team collaboration is encouraged. You will also be provided access to advanced marketing tools and development opportunities to expand your capabilities.

If you are enthusiastic about driving high-impact messaging strategies and have the expertise to lead dynamic SMS communication initiatives, we invite you to apply and become a key contributor to our ongoing growth.

How to Apply

Submit your resume, along with a brief cover letter highlighting relevant experience and successful SMS campaign outcomes. We look forward to reviewing your application.