SMS Retention Marketer – Driving Customer Loyalty Through Targeted Messaging

In an increasingly competitive marketplace, organizations must build meaningful, lasting relationships with their customers to ensure continued engagement and loyalty. As consumer behavior trends shift toward mobile-first communication, SMS marketing has become a powerful channel to strengthen retention efforts. Our company is seeking a skilled and data-driven SMS Retention Marketer to design, implement, and optimize SMS campaigns that enhance customer relationships, reduce churn, and increase lifetime value. This role is ideal for a professional who understands both the art of persuasive communication and the science of data analytics.

Position Overview

The SMS Retention Marketer will be responsible for developing strategic messaging frameworks that encourage repeat engagement and foster customer loyalty. The role involves designing personalized SMS campaigns, audience segmentation, lifecycle messaging, and performance tracking to evaluate campaign impact. The ideal candidate is someone who can combine creativity, strategy, and technical expertise to consistently deliver effective messaging experiences that customers value. This position provides the opportunity to directly influence customer satisfaction and brand affinity while making measurable contributions to business growth.

Key Responsibilities

1. Customer Retention Strategy Development
   Create data-driven retention strategies tailored for various customer segments. Analyze customer behavior, purchase patterns, and engagement signals to develop targeted SMS communication plans that address specific needs and motivations.

2. Campaign Planning and Execution
   Design and deploy SMS campaigns that encourage customer action, including repurchase, subscription renewals, account engagement, and referral activities. Utilize A/B testing, personalized content, and dynamic messaging to optimize message relevance and timing.

3. Lifecycle and Drip Messaging Programs
   Execute lifecycle-based messaging workflows, including welcome campaigns, onboarding sequences, re-engagement flows, loyalty program updates, and win-back initiatives. Ensure messaging is consistent with the overall brand voice and marketing strategy.

4. Audience Segmentation & Personalization
   Segment customer lists based on demographic, behavioral, and transactional data. Apply personalization techniques to create meaningful, contextually relevant SMS content that drives engagement and response.

5. Analytics and Performance Reporting
   Monitor campaign performance metrics, including open rates, click-through rates, conversion rates, unsubscribe rates, and revenue attribution. Present actionable insights and recommendations to improve campaign performance and retention efficiency.

6. Compliance and Delivery Optimization
   Ensure all SMS campaigns comply with telecommunications regulations, data privacy guidelines, and opt-in/opt-out best practices. Collaborate with platform partners to optimize message deliverability and delivery timing.

7. Cross-Functional Collaboration
   Work closely with marketing, customer success, product, and data teams to align messaging goals with broader business objectives. Coordinate messaging efforts to maintain consistent customer brand experiences across touchpoints.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in SMS marketing, retention marketing, CRM marketing, or messaging automation.

• Proficiency using SMS marketing platforms such as Klaviyo, Attentive, SMSBump, Twilio, or similar tools.

• Strong understanding of customer lifecycle marketing, segmentation strategies, and retention metrics.

• Ability to analyze data, interpret trends, and develop strategic recommendations.

• Exceptional written communication skills and the ability to craft concise, compelling messages.

• Familiarity with consumer privacy regulations such as TCPA, GDPR, or regional equivalents.

• Experience with A/B testing and conversion optimization methodologies.

• Strong organizational skills, with the ability to manage multiple campaigns and deadlines.

Personal Attributes

• Data-oriented mindset with a passion for continuous improvement.

• Customer-centric perspective, prioritizing value and experience in all messaging.

• Creativity in messaging tone, structure, and strategy.

• High attention to detail and quality control.

• Ability to work independently and collaboratively in a fast-paced environment.

Why Join Our Team

This position offers the opportunity to work in a dynamic and results-driven environment where your contributions will have a direct impact on customer satisfaction and business success. You will be part of a forward-thinking organization that embraces innovation, values creativity, and encourages professional growth. By joining our team, you will play a central role in shaping how customers experience and interact with our brand over time.

If you are passionate about leveraging mobile messaging to build strong customer relationships and drive retention outcomes, we encourage you to apply.