Turn Data Into Growth: We’re Hiring a Lead Tracking Optimization Analyst

In today’s hyper-competitive digital landscape, businesses succeed or struggle based on how effectively they track, analyze, and optimize customer leads. Accurate lead tracking is no longer optional—it is essential for smarter marketing decisions, higher conversions, and sustainable growth. That is why we are expanding our analytics team and searching for a Lead Tracking Optimization Analyst who can transform raw data into actionable insights. This role plays a critical part in ensuring every lead is accounted for, optimized, and aligned with business goals. If you thrive on precision, strategy, and performance improvement, this opportunity was created for you.

Company Overview

We are a forward-thinking, data-driven organization dedicated to helping brands grow through intelligent marketing, analytics, and technology-driven solutions. Our team values accuracy, innovation, and measurable results. By combining analytical expertise with strategic thinking, we support smarter decision-making and long-term performance success across digital channels DB to Data.

Position Overview: Lead Tracking Optimization Analyst

As a Lead Tracking Optimization Analyst, you will be responsible for monitoring, refining, and improving lead tracking systems across multiple platforms. Your work will directly impact marketing efficiency, sales alignment, and revenue optimization. You will collaborate with marketing, sales, and technical teams to ensure that every lead journey is tracked, measured, and optimized for maximum value.

Key Job Responsibilities

• Analyze lead tracking systems to ensure accuracy, consistency, and completeness across all digital channels

• Monitor and optimize lead attribution models to identify high-performing traffic sources

• Identify tracking gaps, data discrepancies, and reporting inaccuracies, then propose actionable solutions

• Collaborate with marketing teams to improve campaign tracking and conversion measurement

• Set up, test, and validate lead tracking tools, tags, pixels, and integrations

• Develop dashboards and reports that provide clear insights into lead quality and performance

• Continuously optimize lead funnels to reduce drop-offs and increase conversion rates

• Support CRM integration and ensure smooth data flow between marketing and sales systems

• Document processes, tracking frameworks, and optimization methodologies

• Stay updated with industry trends, tools, and best practices in analytics and lead management

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field

• Proven experience in lead tracking, marketing analytics, or performance optimization

• Strong understanding of CRM systems, marketing automation tools, and analytics platforms

• Hands-on experience with tracking tools, dashboards, and reporting frameworks

• Strong analytical skills with the ability to interpret data and identify patterns

• Knowledge of attribution models, funnel analysis, and conversion optimization

• High attention to detail and commitment to data accuracy

• Ability to work cross-functionally with technical and non-technical teams

• Excellent communication skills for presenting insights clearly and effectively

• Self-motivated, organized, and able to manage multiple priorities efficiently

Who Should Apply

This role is ideal for professionals who enjoy working behind the scenes to make marketing systems smarter, cleaner, and more efficient. If you enjoy solving data challenges, uncovering insights, and helping teams make informed decisions, you will thrive in this position. We welcome analytical thinkers who are curious, proactive, and driven by measurable impact. Whether you come from a marketing analytics, CRM, or performance optimization background, your expertise will be valued and supported here.

If you are looking for a role where your analysis directly shapes business growth, this is your chance to make a meaningful difference.

Application Instructions

To apply, please submit the following:

• An updated resume highlighting relevant experience

• A brief cover letter explaining why you are a strong fit for the Lead Tracking Optimization Analyst role

• Optional: examples of dashboards, reports, or optimization projects you have worked on

Applications will be reviewed on a rolling basis. Only shortlisted candidates will be contacted for the next stage of the selection process.

Why Join Us

We offer a professional, supportive, and growth-oriented work environment where your skills can evolve alongside the business. You will work with experienced professionals, gain exposure to modern analytics tools, and contribute directly to strategic decision-making. This role offers an opportunity to sharpen your analytical expertise while making a real impact on performance outcomes.

Call to Action

If you are ready to take ownership of lead performance, turn data into strategy, and help build a smarter tracking ecosystem, we encourage you to apply today. Your expertise can shape the future of our growth—don’t miss the opportunity to be part of it.