WhatsApp Marketing Process Manager — Designing the systems behind powerful conversations
In today’s fast-moving digital marketplace, customer conversations shape business success more than ever. WhatsApp has evolved from a simple messaging app into a powerful marketing, automation, and customer engagement channel. To fully unlock its potential, companies need more than messages—they need structured, scalable, and intelligent processes. That’s why hiring a skilled WhatsApp Marketing Process Manager is critical. This role ensures consistency, efficiency, compliance, and performance across every WhatsApp-driven interaction, helping brands transform conversations into measurable growth, stronger relationships, and long-term customer loyalty.
Company Overview
We are a forward-thinking digital growth company focused on using advanced communication systems to drive real business outcomes. Our team blends strategy, technology, and creativity to help brands connect with audiences in meaningful ways. Innovation, accountability, and continuous improvement guide everything we do, from planning to execution Latest Mailing Database.
Position Summary: WhatsApp Marketing Process Manager
As a WhatsApp Marketing Process Manager, you will oversee, design, and optimize end-to-end WhatsApp marketing workflows. Your mission will be to ensure every campaign, automation flow, and communication process operates efficiently, aligns with brand goals, and delivers measurable results. You’ll act as the bridge between marketing strategy, operational systems, and customer experience.
Key Job Responsibilities
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Develop, document, and manage standardized WhatsApp marketing processes from planning to execution
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Oversee campaign workflows including broadcasts, automations, customer journeys, and follow-ups
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Coordinate with marketing, CRM, compliance, and support teams to ensure seamless operations
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Monitor performance metrics such as response rates, conversion rates, and engagement quality
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Ensure compliance with WhatsApp policies, data privacy laws, and opt-in standards
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Identify process gaps and implement improvements to increase efficiency and scalability
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Manage tools, dashboards, and reporting systems related to WhatsApp marketing operations
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Create SOPs (Standard Operating Procedures) for consistent execution across teams
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Support campaign launches by ensuring technical readiness and process alignment
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Stay updated on WhatsApp marketing trends, features, and best practices
Required Skills & Qualifications
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Proven experience managing digital marketing or messaging-based processes
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Strong understanding of WhatsApp Business API, automations, and campaign workflows
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Ability to design and improve operational processes with attention to detail
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Analytical mindset with experience interpreting data and performance metrics
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Familiarity with CRM systems, marketing automation tools, and customer journey mapping
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Knowledge of consent management, GDPR, and communication compliance standards
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Excellent project management and cross-team coordination skills
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Clear written and verbal communication abilities
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Problem-solving approach with a focus on optimization and results
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Bachelor’s degree in Marketing, Business, Communication, or a related field (preferred)
Who Should Apply
This role is ideal for professionals who enjoy structure, strategy, and system-building just as much as creativity. If you are someone who thrives on creating order from complexity, improving processes, and ensuring campaigns run smoothly at scale, this position is for you. Marketers with operational experience, automation specialists, CRM managers, and messaging platform experts will find this role especially rewarding.
If you believe great marketing starts with great processes—and you’re passionate about conversational growth—this is your chance to lead from the center.
Application Instructions
To apply, please submit the following:
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An updated resume highlighting relevant experience
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A brief cover letter explaining your experience with WhatsApp marketing or process management
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(Optional) Examples of workflows, SOPs, or campaigns you have managed
Applications will be reviewed on a rolling basis. Shortlisted candidates will be contacted for interviews.
Why Join Us?
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Work with a modern, growth-focused team
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Play a key role in shaping scalable marketing operations
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Opportunity to influence high-impact decisions
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Collaborative environment that values clarity and innovation
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Long-term career growth in conversational and automation-driven marketing
Call-to-Action
If you’re ready to take ownership of structured, high-performance WhatsApp marketing systems and make a real impact through smarter processes, apply today. Your expertise could be the engine behind our next stage of growth.
Job Features
| Job Category | WhatsApp Marketing |
