In the era of digital transformation, where instant communication defines the customer journey, WhatsApp has emerged as a vital platform for brands to connect, engage, and convert audiences in real-time. Businesses today are leveraging the power of WhatsApp Marketing Automation to build meaningful relationships, deliver timely content, and enhance overall marketing efficiency. To further strengthen our digital marketing capabilities, we are seeking a WhatsApp Marketing Automation Specialist who can design, implement, and optimize automated campaigns that drive measurable results.
About the Role
As a WhatsApp Marketing Automation Specialist, you will play a central role in shaping how our brand communicates with customers. You will be responsible for strategizing, automating, and managing marketing workflows that nurture leads, engage customers, and boost retention. The ideal candidate is someone who understands the nuances of customer behavior, automation tools, and data-driven marketing. You will collaborate closely with marketing, sales, and product teams to create personalized and impactful messaging sequences that align with our overall business goals.
This position offers an exciting opportunity for digital marketing professionals who are passionate about automation technology and conversational marketing. You will use cutting-edge WhatsApp Business API solutions and CRM integrations to deliver campaigns that maximize engagement and ROI.
Key Responsibilities
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Develop and execute WhatsApp automation strategies: Create automated workflows that deliver targeted messages, promotional offers, and reminders to segmented audiences.
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Integration with CRM systems: Collaborate with IT and marketing teams to connect WhatsApp automation tools with CRMs and customer data platforms to ensure seamless data flow and personalization.
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Campaign management: Plan, schedule, and monitor campaigns to ensure timely delivery, engagement tracking, and lead conversion.
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Customer journey automation: Build dynamic message sequences for onboarding, abandoned cart recovery, feedback collection, and re-engagement campaigns.
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Content creation and personalization: Design engaging message templates that reflect brand tone and comply with WhatsApp’s communication policies.
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Performance analysis: Track and analyze campaign metrics such as open rates, click-through rates, and conversion rates to optimize performance.
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Compliance and data security: Ensure all WhatsApp communications adhere to GDPR and local privacy regulations.
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Collaboration and training: Support marketing teams in adopting automation tools and sharing best practices to improve overall digital communication efficiency.
Required Skills and Qualifications
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Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
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Proven experience (2+ years) in WhatsApp marketing, marketing automation, or digital campaign management.
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Proficiency in WhatsApp Business API platforms and automation tools such as Twilio, WATI, 360Dialog, or similar software.
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Strong understanding of CRM systems (e.g., HubSpot, Zoho, Salesforce) and how they integrate with messaging platforms.
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Excellent analytical skills and the ability to interpret data insights into actionable strategies.
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Strong copywriting and communication skills with an eye for tone, clarity, and engagement.
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Ability to work in a fast-paced environment, managing multiple campaigns simultaneously.
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Familiarity with AI-driven chatbots and conversational design principles is a plus.
Why Join Us?
At our organization, we believe that marketing automation is not just about technology—it’s about creating better customer experiences. Joining our team means becoming part of a forward-thinking company that values innovation, collaboration, and creativity. We empower our employees with the tools and freedom to test ideas, learn from data, and make meaningful contributions.
You’ll have the opportunity to work on high-impact projects, collaborate with talented professionals, and explore the future of customer communication through automation. We also provide access to advanced digital tools, professional training, and a culture that encourages continuous growth.
What We Offer
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Competitive salary and performance-based incentives.
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Professional development opportunities and certifications.
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Flexible work environment with hybrid or remote options.
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Supportive and inclusive team culture.
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Opportunity to shape the future of digital customer engagement.
Conclusion
If you’re a results-oriented marketer who thrives on automation and innovation, this is your chance to make an impact. As a WhatsApp Marketing Automation Specialist, you will help revolutionize how we interact with our audience—turning conversations into conversions and automation into loyalty.
Join us in redefining modern marketing communication. Apply today and be part of a team that’s leading the next wave of digital engagement through WhatsApp Marketing Automation.
Job Features
| Job Category | WhatsApp Marketing |