Are you a results-driven digital marketing professional with a passion for email marketing and lead generation? Our company is seeking a highly skilled Email Marketing Expert to join our dynamic marketing team. This role is ideal for someone who thrives in a fast-paced environment, enjoys crafting compelling email campaigns, and understands the intricacies of customer engagement, segmentation, and conversion optimization.
As an Email Marketing Expert, you will play a pivotal role in enhancing our digital presence, nurturing leads, and driving measurable results. You will be responsible for developing and executing strategic email campaigns that align with our business objectives, engage our audience, and contribute to revenue growth.
Key Responsibilities
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Email Campaign Strategy & Execution: Design, implement, and manage end-to-end email marketing campaigns, including newsletters, promotional emails, drip campaigns, and automated workflows. Ensure campaigns are aligned with company goals and brand guidelines.
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Segmentation & Targeting: Develop and maintain targeted email lists based on demographics, customer behavior, and engagement patterns to maximize campaign performance and ROI.
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Copywriting & Design Collaboration: Work closely with the creative team to produce compelling, persuasive, and visually appealing email content that resonates with different segments of our audience.
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A/B Testing & Optimization: Conduct A/B testing for subject lines, content, and call-to-actions to continuously optimize open rates, click-through rates, and conversions.
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Analytics & Reporting: Monitor email campaign performance using analytics tools, provide insights, and make data-driven recommendations to improve future campaigns.
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Marketing Automation: Implement and manage automated email workflows, including welcome series, abandoned cart campaigns, re-engagement campaigns, and post-purchase follow-ups.
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Compliance & Best Practices: Ensure all email campaigns comply with legal requirements, including GDPR, CAN-SPAM, and other relevant regulations. Maintain high standards for deliverability and list hygiene.
Qualifications & Skills
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Proven experience as an Email Marketing Specialist, Email Marketing Manager, or similar role.
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Strong understanding of email marketing platforms such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or Salesforce Marketing Cloud.
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Proficiency in HTML/CSS for email templates is a plus.
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Exceptional copywriting and editing skills with a focus on persuasive and engaging content.
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Experience with segmentation, personalization, and marketing automation workflows.
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Strong analytical skills with the ability to interpret data, generate insights, and make actionable recommendations.
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Up-to-date knowledge of email marketing best practices, trends, and industry standards.
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Strong project management skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
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Creative mindset with a focus on innovation and continuous improvement.
Why Join Us
At our company, we believe in fostering a culture of growth, collaboration, and innovation. By joining our team, you will have the opportunity to:
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Work in a dynamic and supportive environment with a team of passionate marketing professionals.
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Lead impactful email campaigns that directly influence our business growth and customer engagement.
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Access ongoing training and professional development opportunities to enhance your skills and advance your career.
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Collaborate across departments, including sales, product, and creative teams, to ensure cohesive and effective marketing strategies.
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Enjoy a flexible and inclusive workplace that values creativity, initiative, and results.
How to Apply
If you are an innovative Email Marketing Expert with a proven track record of creating high-performing email campaigns, we would love to hear from you. Please submit your resume, along with a cover letter detailing your experience and notable email marketing achievements. Examples of past campaigns or portfolio links are highly encouraged.
Join us and play a key role in driving our marketing success through expert email strategies that engage, convert, and delight our audience.
Job Features
| Job Category | Email Marketing |