Are you passionate about crafting compelling email campaigns that drive engagement, nurture leads, and boost revenue? We are on the lookout for a talented Email Marketing Specialist to join our dynamic marketing team. This role is perfect for individuals who are creative, data-driven, and ready to take our email marketing efforts to the next level.
About Us
At [Your Company Name], we are committed to delivering exceptional experiences to our customers through innovative marketing strategies. We believe that email remains one of the most powerful channels to communicate our brand story, build relationships, and drive measurable results. By joining our team, you’ll become part of a collaborative, forward-thinking environment where your skills will have a direct impact on the growth of our business.
Role Overview
As an Email Marketing Specialist, you will be responsible for planning, executing, and optimizing email campaigns across various segments of our audience. Your role will combine creativity and analytical skills to deliver personalized messages that resonate with our customers. You will work closely with the marketing, design, and sales teams to align email campaigns with overall business goals.
This is a hands-on role where your expertise will shape the customer journey, enhance engagement rates, and contribute to lead generation and revenue growth.
Key Responsibilities
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Campaign Strategy & Execution: Develop and implement email marketing strategies that align with business objectives. Plan, create, and send email campaigns on schedule.
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Segmentation & Personalization: Segment audiences based on behavior, preferences, and demographics to deliver targeted, relevant content.
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Content Collaboration: Work with the content and design teams to craft compelling copy, visuals, and offers tailored to each campaign.
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Performance Analysis: Monitor email campaign performance using KPIs such as open rates, click-through rates, conversion rates, and ROI. Recommend actionable improvements based on data insights.
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Automation & Drip Campaigns: Create automated email workflows and nurturing sequences to engage leads throughout the customer lifecycle.
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Compliance & Best Practices: Ensure all email communications comply with legal regulations (e.g., GDPR, CAN-SPAM) and follow email marketing best practices.
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Continuous Optimization: Conduct A/B testing on subject lines, content, and CTAs to improve campaign effectiveness. Stay up-to-date with industry trends and emerging email technologies.
Required Skills & Qualifications
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Proven experience in email marketing, preferably in a B2B or B2C environment.
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Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
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Knowledge of marketing automation tools and CRM integration.
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Excellent written communication and copywriting skills with attention to detail.
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Analytical mindset with the ability to interpret campaign metrics and generate insights.
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Ability to manage multiple campaigns simultaneously and meet deadlines.
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Familiarity with A/B testing, segmentation strategies, and personalization techniques.
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Understanding of email deliverability, spam regulations, and industry best practices.
Desired Attributes
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Creativity and innovation in campaign ideation and content creation.
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Proactive approach with strong problem-solving skills.
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Team player with excellent interpersonal and collaboration skills.
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Passion for learning and staying updated with the latest marketing trends.
Why Join Us?
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Career Growth: Opportunities to advance and expand your skills in a growing company.
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Dynamic Environment: Work in a collaborative and supportive team that encourages innovation.
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Impactful Work: Your campaigns will directly influence the company’s growth and customer engagement.
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Competitive Compensation: Attractive salary and benefits package based on experience and performance.
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Flexible Work Options: Options for remote work or hybrid schedules to support work-life balance.
How to Apply
If you are ready to bring your email marketing expertise to a forward-thinking company and drive measurable results, we want to hear from you. Please submit your resume, a cover letter highlighting your email marketing experience, and examples of successful campaigns you’ve managed to.
Join us in shaping the future of our brand through innovative email marketing strategies and help us connect meaningfully with our audience.
Job Features
| Job Category | Email Marketing |