In today’s fast-evolving digital landscape, businesses rely on powerful and personalized communication to connect with their audiences effectively. Email marketing remains one of the most impactful channels for driving engagement, nurturing leads, and enhancing customer retention. As part of our continued growth, we are seeking a highly motivated and skilled Email Marketing Representative to join our marketing team. This position offers a unique opportunity for professionals who are passionate about digital communication, data-driven marketing, and creative storytelling to make a measurable impact in a fast-paced environment.
About the Role
The Email Marketing Representative will play a central role in developing, implementing, and optimizing our email marketing campaigns to support our business objectives. You will be responsible for creating targeted campaigns that promote our brand, generate leads, and maintain long-term customer relationships. This role requires a strong understanding of marketing automation tools, segmentation strategies, and analytics. The ideal candidate is both creative and analytical—able to craft compelling messages while also tracking performance metrics to refine and improve future campaigns.
Key Responsibilities
As an Email Marketing Representative, you will handle the full lifecycle of email campaigns, from conception to execution and analysis. Your daily responsibilities will include:
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Campaign Creation and Execution: Develop and send promotional, transactional, and automated email campaigns that align with business goals and marketing calendars.
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Content Strategy and Copywriting: Write persuasive email copy and subject lines that resonate with different audience segments and encourage engagement and conversions.
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Audience Segmentation: Build and manage segmented email lists based on demographics, user behavior, and engagement history to deliver personalized experiences.
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Automation and Workflows: Set up automated workflows for lead nurturing, customer onboarding, product updates, and re-engagement campaigns using marketing automation platforms such as Mailchimp, HubSpot, or Active Campaign.
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Performance Tracking: Analyze key performance metrics including open rates, click-through rates, conversion rates, and unsubscribe rates to evaluate campaign effectiveness.
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A/B Testing: Conduct experiments to identify high-performing content, layouts, and subject lines to continuously optimize results.
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Compliance and Deliverability: Ensure all campaigns comply with email marketing laws (GDPR, CAN-SPAM) and best practices for deliverability and sender reputation.
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Collaboration: Work closely with marketing, design, and sales teams to ensure consistent messaging and alignment across all digital marketing channels.
Qualifications and Requirements
To succeed as an Email Marketing Representative, candidates should have a solid understanding of digital marketing fundamentals and hands-on experience with email marketing tools.
Required Qualifications:
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Proven experience (1–3 years) in email marketing or digital marketing roles.
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Proficiency with major email marketing platforms (Mailchimp, HubSpot, Sendinblue, etc.).
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Strong writing, editing, and proofreading skills with an eye for detail.
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Understanding of segmentation, personalization, and automation strategies.
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Analytical mindset with the ability to interpret data and generate actionable insights.
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Knowledge of HTML/CSS for email template editing is a plus.
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Familiarity with CRM systems and data management practices.
Skills and Attributes
We are looking for a candidate who combines creativity with analytical thinking—a professional who understands how to blend compelling content with measurable performance. Successful candidates will demonstrate:
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Excellent communication and teamwork skills.
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Strong organizational and time management abilities.
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Adaptability to work on multiple campaigns simultaneously.
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A proactive attitude with a desire to stay ahead of marketing trends and technologies.
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Enthusiasm for continuous learning and professional growth.
Why Join Our Team?
Working with us means being part of an innovative and forward-thinking marketing team that values creativity, collaboration, and results. As an Email Marketing Representative, you will have the opportunity to shape customer experiences, drive measurable outcomes, and contribute directly to our company’s success. We offer a supportive work environment that encourages idea sharing, professional development, and career advancement.
Benefits include:
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Competitive salary and performance-based incentives.
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Opportunities for professional training and certification.
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A collaborative, inclusive, and growth-focused company culture.
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Flexible working arrangements and a modern digital workspace.
How to Apply
If you are passionate about digital communication and have the skills to create meaningful customer connections through email marketing, we would love to hear from you. Submit your resume, along with a cover letter highlighting your experience with email campaigns and your vision for driving engagement through email marketing.
Join us and help us shape the future of customer communication. As an Email Marketing Representative, you will not only be part of a thriving team but also play a vital role in enhancing our brand’s voice and driving business growth through the power of targeted email marketing.
Job Features
| Job Category | Email Marketing |