Introduction
In today’s competitive business environment, reaching the right audience with precision can define the success of any campaign. That’s why we are looking for a talented Lead Segmentation Specialist to join our team. This role is pivotal in organizing, analyzing, and segmenting leads to ensure our sales and marketing efforts are highly targeted and effective. By creating well-structured lead segments, you will help maximize conversion rates, improve outreach efficiency, and empower our teams to make data-driven decisions. If you have a passion for data, strategy, and actionable insights, this role offers an exciting opportunity to make a tangible impact.
Company Overview
We are a forward-thinking data-driven marketing and business solutions company dedicated to helping organizations grow by delivering high-quality, actionable leads. Our services focus on accuracy, innovation, and strategic insights that empower clients worldwide to connect with the right audience.
Job Responsibilities
As a Lead Segmentation Specialist, you will play a critical role in organizing our database to maximize outreach efficiency. Your responsibilities will include:
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Analyzing lead data to identify patterns, trends, and opportunities for segmentation.
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Creating and maintaining dynamic lead segments based on criteria such as industry, geography, engagement level, and purchase behavior.
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Collaborating with marketing and sales teams to ensure segment strategies align with campaign goals.
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Continuously monitoring and refining lead segments for accuracy and relevance.
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Integrating segmentation strategies with CRM systems, marketing automation tools, and other data platforms.
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Developing reporting and dashboards to track segment performance and identify areas for improvement.
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Assisting in the design and execution of targeted marketing campaigns using segmented data.
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Ensuring compliance with data privacy regulations and company guidelines.
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Identifying opportunities to enhance lead quality and segmentation methods through research and innovation.
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Supporting ad hoc data requests and special projects related to lead segmentation.
Required Skills & Qualifications
To succeed in this role, the ideal candidate should possess:
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Proven experience in lead segmentation, marketing analytics, or data-driven sales support.
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Strong analytical skills with the ability to interpret complex data sets.
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Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms.
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Proficiency in Excel, Google Sheets, or similar tools for data analysis.
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Knowledge of segmentation strategies, lead scoring, and audience targeting.
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Attention to detail and high accuracy in managing large datasets.
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Excellent communication and collaboration skills for cross-functional teamwork.
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Ability to prioritize tasks and manage multiple projects simultaneously.
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Knowledge of data privacy and compliance standards related to marketing data.
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A proactive, problem-solving mindset with a continuous improvement approach.
Who Should Apply?
This position is ideal for individuals who enjoy working with data, uncovering patterns, and translating information into actionable insights. If you are detail-oriented, strategic, and thrive on helping teams achieve better results through precision, this role is perfect for you.
Whether you are an experienced lead analyst or a marketing professional with a strong affinity for data, this is your chance to step into a role where your expertise directly influences business growth and success.
Motivational Note:
Great marketing and sales start with great segmentation. Your ability to structure and understand data will empower our teams to achieve exceptional results. If you are passionate about driving impact through precise targeting, this is your opportunity to shine.
Application Instructions
If you are ready to take on this role, we invite you to submit:
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Your updated resume
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A cover letter highlighting relevant experience and your approach to lead segmentation
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Optional: Links to LinkedIn profile, portfolio, or examples of past data projects
Send your application to [info@b2cdatabases.com] with the subject line:
“Application for Lead Segmentation Specialist
Shortlisted candidates will be contacted for the interview process. Early applications are encouraged as we are hiring on a rolling basis.
Call-to-Action
If you are ready to turn data into actionable insights and drive meaningful growth, don’t wait! Apply now and join a team where your skills make a real difference every day.
Job Features
| Job Category | Lead Generation |