In today’s fast-paced digital era, businesses across all industries are transforming the way they connect with customers, build brand identity, and achieve sustainable growth. As a result, the need for skilled digital marketing professionals has become more essential than ever. To support our growing initiatives and expand our digital presence, we are pleased to announce an exciting opportunity for a Digital Marketing Specialist to join our dynamic team. This role is ideal for a motivated, creative, and analytical individual who is passionate about digital communication and ready to contribute to strategic business goals.
About the Position
The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing digital marketing campaigns across various online channels. This position involves close collaboration across departments, offering a valuable opportunity to influence the company’s digital direction and contribute directly to measurable growth.
The ideal candidate is someone who understands the rapidly evolving digital landscape, keeps up with the latest trends and tools, and can translate online engagements into meaningful business outcomes. Our team values innovation, teamwork, and proactive communication, and we are looking for someone who shares these principles.
Key Responsibilities
The successful candidate will be entrusted with a wide range of responsibilities, including:
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Developing and executing digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, Instagram, and other relevant channels.
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Managing Social Media Marketing (SMM) by creating content calendars, overseeing post scheduling, engaging with audiences, and tracking performance metrics.
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Conducting SEO and SEM strategies, including keyword research, on-page optimization, backlink building, and competitor analysis to improve website visibility.
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Email marketing management, from creating targeted email campaigns and newsletters to analyzing open rates, click-through rates, and conversion metrics.
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Website and landing page optimization, ensuring user-friendly experiences and improved conversion rates through A/B testing and analytics insights.
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Collaborating with creative and content teams to generate engaging digital content, including blog posts, infographics, videos, and promotional materials.
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Monitoring campaign performance using tools such as Google Analytics, Search Console, and various third-party reporting platforms.
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Providing monthly performance reports and recommending data-driven improvements to enhance marketing efficiency and ROI.
Required Qualifications
To be considered for this role, candidates should possess:
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A bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
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Proven experience in digital marketing or a similar role, preferably at least 1–3 years.
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Strong knowledge of advertising platforms including Google Ads and Facebook Business Manager.
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Familiarity with SEO, SEM, Google Analytics, keyword research tools, and email marketing software.
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Excellent understanding of social media algorithms, engagement strategies, and content trends.
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Proficiency in copywriting and creative content development.
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Ability to analyze data, interpret insights, and adapt strategies accordingly.
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Strong communication skills, time-management abilities, and attention to detail.
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A proactive mindset and willingness to keep learning new tools, technologies, and strategies.
Preferred Skills
While not mandatory, the following skills will be considered an advantage:
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Experience in graphic design tools such as Canva, Adobe Illustrator, or Photoshop.
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Knowledge of CRM platforms, marketing automation tools, and advanced analytic dashboards.
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Understanding of video content creation and editing.
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Ability to manage multiple projects simultaneously.
What We Offer
We believe in fostering a positive, growth-oriented workplace where team members can thrive. The selected candidate will enjoy:
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A competitive salary package based on skills and experience.
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Opportunities for professional development and industry-focused training.
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A collaborative and supportive working environment.
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Exposure to diverse projects and the chance to work with cross-functional teams.
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Clear pathways for career progression within the organization.
How to Apply
If you are an ambitious, innovative, and digitally skilled professional looking to advance your career, we would be delighted to hear from you. Please send your updated CV, a brief cover letter, and links to any relevant portfolios or previous work to with the subject line.
We encourage early applications as the position will remain open until the right candidate is selected. Join us and be part of a digital-driven future where your creativity and expertise can make a meaningful impact.
Job Features
| Job Category | Digital Marketing |