In today’s rapidly evolving digital marketplace, businesses require more than just an online presence—they need data-driven strategies, performance insights, and optimization plans that help campaigns deliver real results. To support these goals, our organization is actively seeking a Digital Marketing Analyst, a highly analytical and detail-oriented professional who can transform data into actionable strategies. This role offers an excellent opportunity for someone passionate about digital trends, analytics tools, and performance marketing to make a meaningful impact on high-growth digital projects.
A Digital Marketing Analyst plays an instrumental role in empowering decision-makers with accurate reporting, channel insights, and optimization recommendations. From tracking campaign performance to identifying new growth opportunities, this position is ideal for individuals who excel at blending creativity with analytical precision.
About the Role
As a Digital Marketing Analyst, you will be responsible for monitoring, analyzing, and reporting on the performance of digital campaigns across a variety of channels, including social media, SEO, SEM, email marketing, and paid advertising. Your mission is to ensure that all marketing activities are delivering measurable results aligned with business goals. Working closely with cross-functional teams, you will provide insights that enhance audience targeting, improve user engagement, and maximize return on investment (ROI).
Your work will shape strategic marketing decisions, making this a key role within the digital marketing ecosystem. Whether evaluating website traffic, analyzing customer behavior, or reviewing conversion pathways, your attention to detail and analytical mindset will drive better outcomes for the brand.
Key Responsibilities
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Monitor, track, and analyze performance metrics across multiple digital channels.
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Prepare weekly, monthly, and quarterly reports highlighting key insights and trends.
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Evaluate the effectiveness of digital campaigns and propose optimization strategies.
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Utilize industry-standard tools such as Google Analytics, Google Tag Manager, Search Console, and Meta Ads Manager.
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Analyze customer behavior, acquisition funnels, and user engagement patterns.
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Assist in developing A/B testing strategies to improve conversions and user experience.
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Collaborate with marketing, content, SEO, and advertising teams to align strategies.
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Stay updated with industry trends, new analytical tools, and emerging best practices.
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Identify growth opportunities by analyzing digital data and market patterns.
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Support campaign forecasting, budgeting, and performance benchmarking.
Required Skills & Qualifications
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Bachelor’s degree in Marketing, Business, Statistics, Communications, or a related field.
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Proven experience as a Digital Marketing Analyst or in a similar analytical role.
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Strong understanding of digital marketing concepts, KPIs, and performance metrics.
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Hands-on experience with analytical platforms such as Google Analytics, Google Data Studio, and similar tools.
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Proficiency in using Excel, spreadsheets, and data visualization software.
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Knowledge of SEO, SEM, social media advertising, and email marketing analytics.
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Strong problem-solving skills and the ability to interpret complex data sets.
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Excellent communication skills with the ability to present data-driven insights clearly.
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Detail-oriented, organized, and capable of managing multiple reporting timelines.
Preferred Qualifications
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Experience with CRM systems and marketing automation tools.
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Familiarity with PPC campaigns, keyword research tools, and conversion tracking.
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Ability to create dashboards and automated reports for performance monitoring.
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Basic understanding of HTML, website behavior tracking, and UX analytics.
Why Join Us?
This role provides the unique opportunity to shape the future of digital strategy for a forward-thinking organization. You will work in a collaborative environment where innovation, accuracy, and growth are highly valued. We offer professional development opportunities, exposure to diverse marketing channels, and the chance to work with a passionate team that strives for excellence.
Joining us as a Digital Marketing Analyst means being at the forefront of digital transformation, contributing to strategies that influence brand visibility, customer engagement, and long-term growth. If you are someone who loves analyzing data, finding patterns, and converting insights into strategic recommendations, we would be excited to have you on our team.
How to Apply
If you believe you are the right fit for this position, please submit your updated resume along with a short cover letter describing your experience and passion for digital analytics. We look forward to reviewing your application and exploring the possibility of working together.
Job Features
| Job Category | Digital Marketing |