Email Marketing & Conversion Optimization Expert

In a digital world where attention spans are shrinking and competition is rising, businesses need more effective ways to nurture leads and convert prospects into loyal customers. Email marketing remains one of the most powerful channels for achieving this—but only when executed with strategy, creativity, and precision. That’s why we are looking to hire a highly skilled Email Marketing & Conversion Expert who can help us strengthen our communication systems, boost engagement, and maximize revenue from every campaign.

About Our Company

We are a fast-growing digital-driven organization focused on performance, innovation, and long-term customer relationships. Our company values creativity, data-backed decision-making, and continuous improvement—and we are now expanding our marketing team to achieve even bigger goals.

Position Overview

The Email Marketing & Conversion Expert will play a critical role in planning, executing, and optimizing email campaigns to generate measurable results. This role requires a strong blend of technical expertise, persuasive communication, A/B testing, segmentation, and conversion-focused strategy. You will be responsible for building automation flows, improving open and click-through rates, and maximizing every opportunity for sales conversions.

Key Responsibilities

• Develop, execute, and optimize targeted email marketing campaigns across multiple segments.

• Build and manage automated email workflows such as welcome sequences, abandoned cart flows, lead nurturing, and re-engagement campaigns.

• Conduct A/B tests on subject lines, content, layouts, and CTAs to improve engagement and conversions.

• Create compelling and personalized email copy that resonates with specific audiences.

• Collaborate with design teams to produce visually appealing, mobile-friendly email templates.

• Analyze campaign performance metrics and provide detailed reports with actionable insights.

• Monitor deliverability, inbox placement, and spam score to maintain high sender reputation.

• Segment email lists based on customer behavior, demographics, and lead score.

• Improve conversion rates throughout the funnel using data-driven recommendations.

• Execute lead nurturing strategies to turn cold prospects into qualified leads and paying customers.

• Stay updated with email marketing trends, best practices, and new tools.

• Maintain email database hygiene and compliance with GDPR, CAN-SPAM, and other regulations.

Required Skills & Qualifications

• Proven experience in email marketing, automation, and conversion optimization.

• Hands-on experience using platforms like Mailchimp, ActiveCampaign, Klaviyo, HubSpot, or similar tools.

• Strong understanding of customer segmentation, behavioral triggers, and tracking.

• Excellent writing and storytelling skills with the ability to craft persuasive email content.

• Knowledge of HTML/CSS for creating or editing email templates is a strong advantage.

• Ability to analyze campaign data, identify patterns, and provide meaningful insights.

• Experience conducting A/B testing and applying results to improve performance.

• Understanding of customer journey mapping and funnel optimization.

• Familiarity with CRM systems and marketing automation workflows.

• Detail-oriented, creative thinker, and highly organized with strong time-management skills.

Who Should Apply

This role is perfect for someone who:

• Loves experimenting with data and discovering what drives conversions.

• Understands the psychology behind user behavior and persuasive communication.

• Is passionate about email as a marketing channel and wants to push creative boundaries.

• Enjoys taking ownership of campaigns and optimizing every stage of the customer journey.

• Wants to be part of a forward-thinking team where innovation is valued and encouraged.

What We Offer

• Competitive industry salary.

• Opportunity to work with a dynamic team and fast-growing company.

• Professional growth, training, and development opportunities.

• Flexible work environment and supportive leadership.

• A chance to make a direct impact on brand growth and customer engagement.

How to Apply

If you are an email marketer who thrives on creating high-converting campaigns, loves diving into analytics, and is passionate about helping brands grow through strategic communication—we want to hear from you!

Submit your CV, portfolio (if available), and examples of past email campaigns or automations you’ve managed.