Business Lead Generation & Lead Nurturing Expert to Drive Scalable Growth

In today’s competitive digital landscape, generating leads is no longer enough—businesses must build meaningful relationships, nurture prospects, and guide them smoothly through the sales funnel. That is why we are actively seeking a Business Lead Generation & Lead Nurturing Expert to join our team. This role is crucial for developing a strong pipeline, improving conversion rates, and ensuring that every potential customer receives a personalized, value-driven experience. If you are passionate about strategic outreach, automation, and converting interest into long-term business partnerships, this is the opportunity for you.

About Our Company

We are a forward-thinking digital solutions firm dedicated to empowering brands with innovative marketing, sales, and automation strategies. Our mission is to help businesses scale smarter, close deals faster, and build lasting customer relationships.

Key Responsibilities

As a Business Lead Generation & Lead Nurturing Expert, your core duties will include:

• Developing and executing lead generation strategies across platforms such as LinkedIn, email, social media, and targeted industry networks.

• Designing and managing lead nurturing workflows using CRM systems and automation tools.

• Conducting audience research to identify high-intent prospects and ideal customer profiles (ICP).

• Creating compelling outreach messages, follow-up sequences, and value-driven content to increase engagement.

• Managing and segmenting lead lists for high-quality targeting and improved response rates.

• Tracking lead behavior, analyzing engagement patterns, and adjusting nurturing strategies accordingly.

• Collaborating with sales teams to improve qualification processes and ensure smooth handoff of sales-ready leads.

• Monitoring KPIs such as conversion rates, open rates, response rates, and overall pipeline performance.

• Running A/B tests on email campaigns, workflows, landing pages, and messaging strategies.

• Implementing retargeting strategies to re-engage cold or inactive leads.

• Maintaining a clean database and updating CRM entries with notes, tags, and relevant follow-up details.

Required Skills & Qualifications

To be successful in this position, the ideal candidate should possess:

• Proven experience in B2B lead generation and lead nurturing.

• Strong knowledge of CRM platforms such as HubSpot, Zoho, Pipedrive, or ActiveCampaign.

• Expertise in outreach automation tools (Reply.io, Lemlist, Instantly, Apollo, etc.).

• Ability to craft persuasive outreach messages and engaging follow-up sequences.

• Solid understanding of funnel stages, buyer psychology, and customer journey mapping.

• Knowledge of email deliverability, warm-up methods, and inbox management.

• Strong analytical skills to evaluate campaign performance and optimize strategies.

• Experience with LinkedIn prospecting and social selling methodologies.

• Ability to multitask, manage pipelines, and meet deadlines in a fast-paced environment.

• Excellent communication skills and a proactive, detail-oriented mindset.

Who Should Apply

This role is perfect for professionals who:

• Enjoy working with data, automation, and performance-driven workflows.

• Are passionate about turning prospects into sales-qualified leads (SQLs).

• Have a strategic mindset and the ability to analyze buyer behaviors.

• Want to work in a growth-focused, collaborative environment.

• Are skilled at building trust, engaging prospects, and nurturing relationships over time.

• Have experience in B2B service industries, SaaS, marketing agencies, or tech-driven companies.

If you’re someone who thrives on creating smart lead funnels, optimizing outreach strategies, and boosting conversions through consistent nurturing, we want to hear from you.

Why Join Us?

• Opportunity to work with innovative tools and forward-thinking processes.

• Growth-oriented environment with room for skill enhancement and career development.

• Collaborative team focused on driving meaningful business results.

• Competitive compensation and flexible work structure.

How to Apply

If you believe you are the right fit for this role, please send your resume, portfolio, and a brief explanation of your lead generation achievements to our hiring team. We are excited to welcome a driven expert who can elevate our lead pipeline and accelerate business growth.