In the fast-paced world of digital marketing, connecting with customers effectively is more crucial than ever. We are seeking a dynamic Email Marketing Specialist to join our innovative team and play a pivotal role in driving engagement, retention, and revenue growth. This hiring is vital for scaling our marketing strategies and ensuring our campaigns resonate with the right audience. If you are passionate about email marketing, data-driven strategies, and delivering compelling customer experiences, this is your chance to make a significant impact in a thriving organization.
Company Overview
At DigitalReach Marketing, we specialize in providing cutting-edge marketing solutions that help brands engage meaningfully with their customers. With a focus on innovation, creativity, and measurable results, our team thrives on collaboration and a passion for delivering exceptional value. We believe that strong customer relationships are built through personalized, targeted communications and strategic campaigns.
Job Responsibilities
As our Email Marketing Specialist, you will:
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Develop, implement, and optimize email marketing campaigns that drive engagement and conversions.
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Segment and analyze B2C databases to create highly targeted campaigns.
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Write persuasive, personalized email copy aligned with our brand voice and marketing goals.
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Monitor campaign performance using analytics tools, interpreting data to improve future campaigns.
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Collaborate with the design and content teams to create visually compelling email templates.
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Maintain database hygiene, manage subscriber lists, and ensure compliance with GDPR and other regulations.
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Conduct A/B testing for subject lines, content, and layouts to maximize open and click-through rates.
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Stay updated on industry trends, best practices, and emerging technologies in email marketing.
Required Skills & Qualifications
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Bachelor’s degree in Marketing, Communications, or related field.
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Proven experience in email marketing campaigns, preferably in B2C sectors.
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Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
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Expertise in segmentation, targeting, and personalization strategies.
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Analytical mindset with the ability to interpret campaign metrics and optimize performance.
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Exceptional written communication and copywriting skills.
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Understanding of data privacy regulations and email deliverability best practices.
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Creative thinking and problem-solving skills to design innovative campaigns.
Who Should Apply
This role is perfect for professionals who are:
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Passionate about digital marketing and enjoy leveraging data to drive results.
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Detail-oriented and meticulous in executing marketing campaigns.
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Motivated by creative challenges and eager to innovate within the email marketing space.
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Excited to work in a collaborative environment where ideas and initiative are valued.
Motivating Note: If you thrive in a fast-paced environment and enjoy transforming insights into engaging customer experiences, this opportunity will allow you to grow your skills while making a real impact on the business. Your creativity and analytical expertise will help shape the future of our email marketing initiatives.
Application Instructions
Interested candidates are invited to submit the following:
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A current resume highlighting relevant experience.
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A cover letter explaining why you are the perfect fit for this role.
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Examples of previous email marketing campaigns you have managed or contributed to (if available).
Applications should be sent via email to with the subject line: “Application – Email Marketing Specialist”. Shortlisted candidates will be contacted for an initial interview, followed by a practical assignment to assess campaign strategy and creativity.
Why Join Us?
At DigitalReach Marketing, we believe in nurturing talent and fostering growth. You’ll work with a team of driven professionals who value collaboration, creativity, and innovation. In addition to competitive compensation, we offer flexible work arrangements, ongoing professional development, and the opportunity to contribute directly to impactful marketing campaigns. If you’re ready to take your email marketing career to the next level, there’s no better place to do it.
Job Features
| Job Category | Email Marketing |