Business Lead Generation Specialist – Email Marketing Focus (Grow With a High-Impact Digital Team!)

In today’s data-driven business environment, email remains one of the most powerful channels for generating high-quality leads and driving measurable conversions. As companies across the world compete for attention, the ability to craft targeted outreach campaigns and build strong prospect pipelines has become a top priority. To strengthen our growth strategy, we are looking for a skilled Business Lead Generation Specialist – Email Marketing Focus who can deliver results through smart segmentation, personalized outreach, and performance-driven campaign execution.

If you excel at turning email campaigns into valuable business opportunities, this role is the perfect fit for you.

🌐 Company Overview

We are a dynamic digital solutions company helping businesses strengthen their marketing, data management, and lead generation efforts. With a strong emphasis on email outreach, automation, and targeted digital strategies, we empower companies to connect with the right prospects, increase engagement, and build scalable revenue streams. Our team values creativity, innovation, and performance-driven growth.

📌 Position: Business Lead Generation Specialist (Email Marketing)

As a Business Lead Generation via Email Marketing Specialist, your primary responsibility is to generate qualified leads by crafting and executing strategic email outreach campaigns. You will manage prospect research, content creation, segmentation, and follow-up workflows to maximize open rates, engagement, and conversions. This is a performance-driven role ideal for individuals who understand the impact of precision messaging and targeted business communication.

✨ Key Responsibilities

• Develop and execute targeted B2B email campaigns for prospecting, outreach, nurturing, and conversion.

• Conduct in-depth research to identify high-quality prospects, company profiles, and decision-makers.

• Build segmented email lists based on industry, geography, job roles, buying intent, and other criteria.

• Write compelling email copies that drive engagement and motivate prospects to respond or book calls.

• Monitor key email performance metrics such as open rates, CTR, response rates, bounce rates, and conversions.

• Manage email scheduling, automation workflows, and drip-nurturing sequences using email marketing tools.

• Track and maintain accurate lead information within CRM systems.

• Collaborate with the sales team to qualify leads, schedule appointments, and follow up on warm prospects.

• A/B test subject lines, call-to-actions, and email content to improve campaign performance.

• Ensure compliance with email marketing regulations such as CAN-SPAM, GDPR, and best practices.

• Prepare weekly and monthly performance reports outlining insights and lead generation progress.

• Stay updated with email marketing trends, tools, and strategies to improve outreach success.

🎯 Required Skills & Qualifications

• 1–3 years of experience in B2B lead generation, email marketing, or digital outreach campaigns.

• Strong understanding of email outreach tools such as Mailchimp, Lemlist, SendGrid, Apollo, HubSpot, or similar platforms.

• Excellent written communication skills with the ability to create persuasive and professional email content.

• Knowledge of lead qualification methods, sales funnels, and conversion-driven strategies.

• Familiarity with CRM systems and lead-tracking workflows.

• Ability to analyze performance data and improve campaign results based on insights.

• Strong research skills to identify relevant prospects and industries.

• A proactive, organized, and detail-oriented approach to campaign management.

• Basic understanding of email deliverability, domain setup, and warm-up strategies is a plus.

👤 Who Should Apply?

This role is ideal for individuals who:

• Have a passion for lead generation and email-based marketing.

• Enjoy creating targeted outreach campaigns that deliver measurable results.

• Are analytical, data-driven, and eager to optimize every step of the lead generation process.

• Want to grow in a digital, fast-paced environment with high career advancement potential.

• Are comfortable interacting with B2B decision-makers and supporting sales pipelines.

Ambitious freshers with strong writing skills and digital marketing knowledge are also encouraged to apply.

🚀 Why Join Us?

• Competitive salary with attractive performance-based bonuses.

• Opportunity to work with a modern digital marketing and lead generation team.

• Access to advanced tools, automation platforms, and training resources.

• A supportive, collaborative, and innovation-driven work culture.

• Clear growth pathways into senior email marketing, sales, or business development roles.

• The chance to impact real business outcomes through strategic outreach campaigns.

📩 How to Apply

If you are ready to drive business growth through email marketing and lead generation, we’d love to hear from you!
Submit your resume along with a short introduction explaining your experience in email outreach and why you’d be a strong fit for this role.