Are you a results-driven professional who thrives on achieving measurable outcomes through digital marketing and data intelligence? Do you excel at identifying, attracting, and converting high-quality leads that directly fuel business growth? If you’re passionate about using performance metrics, automation tools, and strategic insight to optimize lead generation campaigns, then this is your moment to shine!
Our company is seeking an experienced Lead Generation Performance Specialist to join our fast-growing digital marketing and sales team. This role is crucial to building a robust and scalable lead acquisition engine that consistently delivers qualified prospects to our sales pipeline.
About Our Company
We are a data-driven digital solutions company specializing in business growth through lead generation, digital marketing, and customer acquisition strategies. Our mission is simple — to connect the right audience with the right opportunity through insight, innovation, and intelligent performance. We work with clients across multiple industries, helping them generate measurable growth through precision-targeted campaigns and strategic lead management.
Why This Role Matters
In today’s competitive digital landscape, the success of every business depends on its ability to generate quality leads that actually convert. As a Lead Generation Performance Specialist, you will be the driving force behind optimizing every stage of our lead funnel — from outreach and engagement to conversion and retention. Your analytical mindset, creative strategies, and technical expertise will help shape the company’s growth trajectory by ensuring every marketing dollar is efficiently invested.
Key Responsibilities
As our Lead Generation Performance Specialist, your day-to-day tasks will include:
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Developing and executing multi-channel lead generation campaigns across platforms such as Google Ads, Meta, LinkedIn, and email automation tools.
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Analyzing campaign performance metrics (CTR, CPC, CPL, ROI, conversion rates) to identify opportunities for improvement.
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Designing A/B testing strategies for ad creatives, landing pages, and messaging to improve conversion efficiency.
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Collaborating with the sales team to ensure smooth lead handoff and proper lead nurturing through CRM tools like HubSpot, Salesforce, or Zoho.
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Managing paid ad budgets and forecasting lead acquisition costs to maintain profitability.
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Implementing automation workflows to improve lead scoring, tracking, and reporting.
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Building data dashboards to monitor real-time campaign performance and present weekly performance insights to management.
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Researching new tools, trends, and methods in lead generation, performance marketing, and AI-driven analytics.
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Ensuring lead quality control, verifying data accuracy, and optimizing targeting criteria for maximum ROI.
Required Skills & Qualifications
To succeed in this position, you should possess the following:
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Bachelor’s degree in Marketing, Business, Data Analytics, or related fields.
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2–5 years of proven experience in lead generation, digital marketing, or performance-based campaign management.
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Strong knowledge of PPC, SEO, SEM, and paid media strategy.
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Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and CRM platforms.
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Expertise in data analytics tools such as Google Analytics, Looker Studio, or Power BI.
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Proficiency with marketing automation tools (HubSpot, ActiveCampaign, Mailchimp, etc.).
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Exceptional analytical and problem-solving skills with the ability to make data-driven decisions.
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Excellent communication and presentation abilities — able to translate numbers into actionable insights.
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A growth-oriented mindset with a passion for testing, optimization, and measurable results.
Who Should Apply
This role is ideal for individuals who are:
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Passionate about performance marketing and digital data strategy.
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Motivated by measurable success — you love to see numbers rise through your efforts.
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Creative thinkers who also have a deep understanding of data and metrics.
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Skilled at collaborating with cross-functional teams and balancing multiple projects simultaneously.
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Seeking a long-term career in digital growth, marketing analytics, or strategic campaign management.
What We Offer
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A dynamic and collaborative environment where your ideas are valued.
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Performance-based bonuses and opportunities for career advancement.
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Access to cutting-edge tools and platforms to support your work.
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Continuous professional training and development opportunities.
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The chance to make a direct impact on the company’s growth and client success.
Join Our Team
If you are ready to take the lead in performance-based lead generation and help drive measurable business success, we’d love to hear from you!
📩 Apply now with your updated resume and a brief cover letter highlighting your lead generation achievements.
Together, let’s turn data into opportunity and strategy into success.
Job Features
| Job Category | Lead Generation |