A Digital Marketing Technical Strategist to Shape the Future of Performance Marketing

In today’s fast-evolving digital landscape, organizations need more than traditional marketing—they need strategic thinkers who can merge technical expertise with data-driven decision-making. That’s exactly why we are expanding our team with a Digital Marketing Technical Strategist. This role is critical as we continue scaling our digital operations, optimizing marketing automation, and strengthening our performance-driven approach. We’re searching for someone who not only understands the “how” of digital marketing but also the “why,” and who can translate complex data into powerful marketing solutions that fuel sustainable business growth.

Company Overview

We are a forward-thinking digital-first company committed to innovation, operational excellence, and meaningful customer engagement. Our team thrives on creativity, collaboration, and delivering measurable results. As we continue to grow, we’re eager to welcome talented professionals who bring expertise, passion, and a drive to make a lasting impact.

Job Responsibilities

As our Digital Marketing Technical Strategist, you will play a central role in shaping high-performing digital strategies. Your core responsibilities will include:

• Designing and implementing data-backed digital marketing strategies that align with business objectives.

• Conducting deep technical audits across platforms including Google, Meta, LinkedIn, TikTok, and programmatic channels.

• Optimizing campaign structures, tracking systems, and marketing automation workflows.

• Leading the integration, configuration, and management of analytics tools such as GA4, GTM, Looker Studio, and CRM platforms.

• Troubleshooting technical marketing issues, tracking discrepancies, and attribution inconsistencies.

• Collaborating with cross-functional teams to improve funnel performance and conversion paths.

• Conducting A/B and multivariate testing to refine campaign strategies and enhance digital performance.

• Monitoring, analyzing, and reporting on key performance metrics to guide strategic improvements.

• Staying updated with emerging technologies, platform changes, and industry best practices.

• Guiding internal teams and clients through best-in-class digital marketing processes and implementations.

Required Skills & Qualifications

To excel in this role, you should bring a strong mix of technical capabilities, analytical skills, and digital marketing expertise. Ideal candidates will have:

• Proven experience in digital marketing strategy, technical optimization, or performance analysis.

• Strong understanding of paid media channels and their backend configurations.

• Advanced proficiency in GA4, Google Tag Manager, and event-based tracking systems.

• Experience with CRM platforms, automation tools, and data visualization dashboards.

• Ability to diagnose complex tracking, attribution, and technical implementation issues.

• Solid understanding of conversion rate optimization and user journey mapping.

• Hands-on experience with A/B testing methodologies and experimentation frameworks.

• Excellent analytical, problem-solving, and communication skills.

• Ability to turn raw data into actionable insights and strategic recommendations.

• Familiarity with APIs, pixels, custom events, and platform integrations (an asset).

• A continuous learning mindset and strong adaptability to evolving digital trends.

Who Should Apply?

This role is perfect for individuals who love diving into the technical side of marketing and enjoy creating systems that elevate performance. If you are passionate about digital innovation, excited about solving complex challenges, and motivated by data-driven success, we’d love to hear from you.

Motivating Note:
If you are eager to leave your mark in a role that values innovation, strategy, and hands-on technical expertise, this is your opportunity to shine. Step into a position where your ideas matter and your skills directly influence meaningful digital growth.

Application Instructions

To apply, please submit the following:

• Your updated resume highlighting relevant experience

• A brief cover letter explaining why you’re the right fit

• Links to portfolios, dashboards, or case studies (if available)

• Your earliest availability and expected compensation

Send your application to our HR team via email or through the official career portal. Early applications are strongly encouraged, as the position will be filled as soon as the right candidate is found.

Call-to-Action

If you’re ready to elevate your digital marketing career and thrive in a role where strategy meets technical excellence, apply today. Join us in building smarter, stronger, and future-ready marketing systems DB to Data.