Lead Generation Senior Planner — Turning Strategy into Scalable Growth
In today’s data-driven business landscape, strong lead generation is no longer a support function—it is a growth engine. To stay competitive, companies need senior-level thinkers who can design, optimize, and scale lead generation systems with precision and foresight. We are hiring a Lead Generation Senior Planner to bring structure, strategy, and innovation into how we attract and convert high-quality prospects. This role is critical in aligning marketing insights with sales goals, ensuring that every campaign delivers measurable impact and long-term value.
Company Overview
We are a forward-thinking, growth-focused organization committed to building sustainable digital strategies that drive real business outcomes. Our team values clarity, collaboration, and smart experimentation. We invest in people, data, and technology to create integrated marketing solutions that evolve with the market and consistently exceed expectations Frist Database.
Position Overview
As a Lead Generation Senior Planner, you will take ownership of planning and optimizing end-to-end lead generation strategies. You will work closely with marketing, sales, and analytics teams to forecast demand, segment audiences, and develop scalable acquisition frameworks. This role is designed for experienced professionals who enjoy blending strategic planning with actionable execution and measurable results.
Key Job Responsibilities
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Develop and own comprehensive lead generation plans aligned with business growth objectives
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Analyze market trends, customer behavior, and funnel performance to inform planning decisions
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Design multi-channel lead acquisition strategies across digital platforms
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Forecast lead volume, quality, and conversion rates with data-backed projections
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Collaborate with marketing and sales teams to ensure lead flow consistency and quality
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Define targeting, segmentation, and qualification frameworks for inbound and outbound leads
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Monitor performance KPIs and adjust plans to optimize ROI and pipeline contribution
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Oversee testing strategies to continuously improve lead sources and conversion paths
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Create clear documentation and planning reports for leadership and stakeholders
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Mentor junior team members and guide best practices in strategic lead planning
Required Skills & Qualifications
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Proven experience in lead generation planning or demand generation strategy
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Strong understanding of B2B or B2C acquisition funnels and customer journeys
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Advanced analytical skills with the ability to interpret and act on complex data
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Experience working with CRM systems and marketing automation tools
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Excellent forecasting, planning, and performance evaluation capabilities
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Strong communication skills with the ability to align cross-functional teams
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Strategic mindset with hands-on execution awareness
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Ability to manage multiple initiatives while maintaining accuracy and clarity
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Bachelor’s degree in marketing, business, or a related field (master’s preferred)
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A results-driven approach paired with creative problem-solving skills
Who Should Apply
This role is ideal for professionals who thrive in strategic environments and enjoy building systems that drive consistent growth. If you are someone who sees patterns in data, enjoys planning before execution, and feels motivated by optimizing performance at scale, this position is for you. Whether you come from a marketing strategy, demand generation, or performance planning background, your experience and insight can make a real impact here.
We believe senior planners play a vital role in shaping how businesses grow. Your ideas won’t just be heard—they will be implemented, tested, and scaled.
Application Instructions
To apply, please prepare the following:
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An updated CV highlighting your lead generation and planning experience
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A short cover letter explaining your strategic approach to lead generation
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Optional: examples of planning frameworks, forecasting methods, or campaign results
Submit your application through our official recruitment channel. All applications are reviewed carefully, and shortlisted candidates will be contacted for the next stage.
Why Join Us
We offer a professional environment where strategic thinking is valued and growth is encouraged. You’ll work with experienced professionals, gain access to modern tools, and have the autonomy to design solutions that influence company-wide success.
Call to Action
If you’re ready to shape smarter pipelines, influence growth decisions, and elevate lead generation through strategic planning, this is your opportunity. Take the next step in your career and apply today—your expertise could define our future success.
Job Features
| Job Category | Lead Generation |

