Lead Generation Performance Analyst – Turning Data into Demand, Insights into Impact
In today’s data-driven marketplace, generating leads is no longer enough—understanding their performance is what truly fuels business growth. Companies that succeed are the ones that can interpret data, optimize conversion paths, and turn insights into scalable strategies. That’s why hiring a Lead Generation Performance Analyst is more critical than ever. This role bridges marketing intelligence and measurable outcomes, ensuring every campaign, channel, and touchpoint delivers real value. If you are passionate about analytics, performance optimization, and growth-focused decision-making, this role offers an opportunity to make a direct and lasting impact.
Company Overview
We are a forward-thinking, growth-oriented organization committed to helping businesses achieve measurable success through smart digital strategies. Our culture values innovation, transparency, and results. With a collaborative team of marketers, analysts, and strategists, we focus on transforming data into actionable insights that drive continuous improvement and long-term performance Frist Database.
Job Responsibilities
As a Lead Generation Performance Analyst, you will play a central role in evaluating, optimizing, and scaling lead generation efforts across digital platforms. Your responsibilities will include:
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Analyzing lead generation data across multiple channels, including paid ads, organic traffic, email campaigns, and CRM systems
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Monitoring key performance indicators (KPIs) such as cost per lead, conversion rates, lead quality, and ROI
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Identifying performance trends, gaps, and growth opportunities through detailed reporting and dashboards
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Collaborating with marketing and sales teams to align lead performance with revenue goals
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Conducting A/B testing to improve landing pages, funnels, and campaign messaging
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Developing actionable insights to optimize targeting, segmentation, and audience behavior
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Ensuring data accuracy and consistency across analytics and CRM platforms
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Presenting performance reports and recommendations to stakeholders in a clear, strategic manner
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Supporting forecasting and performance modeling for future campaigns
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Staying updated on analytics tools, attribution models, and lead tracking best practices
Required Skills & Qualifications
To succeed in this role, you should combine analytical precision with strategic thinking and strong communication skills. Ideal candidates will have:
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Proven experience in lead generation analysis, marketing analytics, or performance measurement
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Strong understanding of digital marketing funnels and customer journeys
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Hands-on experience with analytics tools such as Google Analytics, CRM platforms, and marketing dashboards
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Ability to interpret complex data and translate it into actionable business insights
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Experience tracking and optimizing lead quality, not just volume
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Strong Excel or data analysis skills, with attention to detail
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Familiarity with attribution models and conversion tracking
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Excellent problem-solving and critical-thinking abilities
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Clear communication skills for presenting data-driven insights to non-technical stakeholders
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A results-oriented mindset with a passion for continuous improvement
Who Should Apply
This role is perfect for professionals who enjoy working with numbers, patterns, and performance indicators—and who get satisfaction from turning data into growth strategies. If you thrive in a results-focused environment, enjoy collaborating with cross-functional teams, and want your insights to directly influence business decisions, this opportunity is built for you. Whether you are an experienced performance analyst or a data-driven marketer ready to specialize further, your skills will be valued and challenged here.
Your analysis will shape smarter campaigns, stronger pipelines, and sustainable success.
Application Instructions
To apply for the Lead Generation Performance Analyst position, please prepare the following:
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An updated resume highlighting relevant analytical, marketing, or performance-related experience
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A short cover letter explaining why you are a strong fit for this role
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Any supporting materials or portfolio examples demonstrating your data analysis or reporting work
Submit your application through our official career channel. Shortlisted candidates will be contacted for the next stage of the selection process.
Call to Action
If you believe data should guide every growth decision and you’re ready to make performance insights your specialty, now is the time to take the next step. Join a team where your analytical mindset drives tangible results. Apply today and help redefine how lead generation performance is measured and optimized.
Job Features
| Job Category | Lead Generation |

