Digital Marketing Audience Analyst – Turning Data Into Decisive Growth
In today’s data-driven marketing landscape, understanding audiences is no longer optional—it’s essential. Every click, scroll, and conversion tells a story, and businesses that know how to interpret these signals gain a powerful advantage. As campaigns become more personalized and competition grows louder, the need for a skilled Digital Marketing Audience Analyst has never been greater. This role sits at the heart of strategic decision-making, turning complex data into clear insights that fuel engagement, improve targeting, and maximize ROI across digital platforms.
Company Overview
We are a forward-thinking digital organization committed to creating meaningful, measurable marketing impact. Our team values insight over assumption, strategy over guesswork, and people over numbers. By combining creativity with analytics, we help brands connect with the right audiences at the right time—driving sustainable growth in a competitive digital world Telemarketing Data.
Position Overview
As a Digital Marketing Audience Analyst, you will play a critical role in shaping how marketing campaigns reach, resonate with, and retain audiences. You will analyze behavioral data, segment audiences, and uncover patterns that guide smarter marketing decisions. This is an opportunity to influence strategy, optimize performance, and collaborate with cross-functional teams to ensure every campaign is informed by deep audience understanding.
Key Job Responsibilities
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Analyze audience data across multiple digital channels, including web, social media, email, and paid advertising platforms
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Build and manage audience segments based on demographics, behavior, interests, and purchasing patterns
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Translate complex datasets into clear, actionable insights for marketing, creative, and leadership teams
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Monitor campaign performance and evaluate audience engagement, reach, and conversion trends
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Identify new audience opportunities and recommend targeting refinements to improve ROI
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Develop dashboards and reports that communicate audience insights in a visual and easy-to-understand format
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Collaborate with digital marketers, content teams, and media buyers to align audience strategy with campaign goals
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Conduct A/B testing and audience experiments to validate hypotheses and optimize messaging
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Stay updated on digital marketing trends, privacy regulations, and analytics best practices
Required Skills & Qualifications
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Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or a related field
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Proven experience in audience analysis, digital marketing analytics, or a similar role
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Strong understanding of digital marketing channels and customer journey mapping
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Hands-on experience with analytics tools such as Google Analytics, GA4, Tag Manager, or similar platforms
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Ability to work with large datasets and extract meaningful insights
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Strong analytical thinking with excellent problem-solving skills
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Proficiency in Excel, data visualization tools, or business intelligence platforms
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Clear written and verbal communication skills, with the ability to present insights to non-technical stakeholders
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Detail-oriented mindset with a passion for accuracy and data integrity
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Ability to work independently while thriving in a collaborative team environment
Who Should Apply
This role is ideal for analytical thinkers who are curious about human behavior and motivated by impact. If you enjoy working with data but also want your insights to shape creative decisions and real-world outcomes, you’ll thrive here. We welcome candidates who are proactive, strategic, and eager to grow within a fast-evolving digital environment. Whether you come from an agency, in-house marketing team, or analytics background, your perspective and expertise will be valued.
If you believe data can tell powerful stories—and you’re excited to uncover them—this role was designed for you.
Application Instructions
Qualified candidates are invited to submit the following:
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An updated resume highlighting relevant experience and achievements
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A short cover letter explaining your interest in the Digital Marketing Audience Analyst role
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(Optional but encouraged) A brief example of a report, dashboard, or project that demonstrates your audience analysis skills
Please ensure all documents are clear, well-structured, and reflect your analytical and communication abilities.
Why Join Us?
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Opportunity to influence high-impact digital marketing strategies
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Collaborative, insight-driven work culture
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Clear growth path and skill development opportunities
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Exposure to diverse campaigns, audiences, and data challenges
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A workplace that values innovation, learning, and meaningful contributions
Take the Next Step
If you’re ready to turn data into direction and insights into action, we encourage you to apply today. Join a team where your analysis shapes smarter marketing decisions and your work directly drives success. Your expertise can make the difference between guessing and knowing—and we’re ready to build the future with you.
Job Features
| Job Category | Digital Marketing |

