Decode Conversations, Drive Conversions: We’re Hiring a WhatsApp Target Audience Analyst

In today’s hyper-connected digital landscape, WhatsApp has become more than a messaging app—it’s a powerful channel for business communication, customer engagement, and revenue growth. Reaching the right people with the right message at the right time is no longer optional; it’s essential. That’s why we’re expanding our team and looking for a skilled WhatsApp Target Audience Analyst. This role is critical in helping our brand understand audience behavior, segment users effectively, and turn raw data into meaningful insights that drive impactful campaigns. If you’re passionate about analytics, strategy, and digital communication, this opportunity is built for you.

Company Overview

We are a fast-growing, innovation-driven digital solutions company focused on helping businesses connect with their audiences through smart messaging strategies and data-backed decisions. Our team values curiosity, accountability, and creativity. By combining technology with human insight, we deliver results-oriented campaigns for clients across multiple industries, while fostering a collaborative and growth-focused work culture.

Position: WhatsApp Target Audience Analyst

As a WhatsApp Target Audience Analyst, you will play a strategic role in identifying, analyzing, and optimizing audience segments specifically for WhatsApp-based communication. Your insights will guide marketing, sales, and engagement strategies, ensuring messages reach users who are most likely to respond, convert, and stay loyal.

Key Job Responsibilities

• Analyze customer data from WhatsApp campaigns to identify behavioral patterns, engagement trends, and response rates.

• Segment target audiences based on demographics, location, interests, buying behavior, and interaction history.

• Create audience personas to support personalized messaging strategies.

• Collaborate closely with marketing and campaign execution teams to align audience insights with campaign goals.

• Monitor campaign performance and provide actionable recommendations to improve targeting accuracy.

• Use data visualization and reporting tools to present findings in a clear, decision-ready format.

• Test and refine audience segments through A/B testing and iterative analysis.

• Ensure data accuracy, compliance, and ethical handling of user information.

• Stay updated with WhatsApp platform policies, audience trends, and digital analytics best practices.

Required Skills & Qualifications

• Proven experience in audience analysis, data analytics, or digital marketing research.

• Strong understanding of WhatsApp marketing, messaging flows, and user engagement metrics.

• Ability to work with data tools such as Excel, Google Sheets, CRM systems, or analytics dashboards.

• Analytical mindset with strong attention to detail and problem-solving skills.

• Experience in customer segmentation, funnel analysis, and performance tracking.

• Excellent communication skills to explain data insights to non-technical stakeholders.

• Basic knowledge of automation tools, APIs, or marketing platforms is an advantage.

• Ability to manage multiple projects while meeting deadlines in a fast-paced environment.

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field preferred.

Who Should Apply

This role is ideal for professionals who enjoy turning data into strategy and insights into action. If you are curious about human behavior, comfortable working with numbers, and excited about shaping messaging strategies that truly connect with audiences, you will thrive here. We welcome analytical thinkers who take ownership, ask smart questions, and believe that better targeting leads to better results. Whether you come from a marketing analytics background or a data-focused digital role, your perspective will be valued and your contribution will matter DB To Data.

Motivating Note:
At our company, your analysis won’t sit in reports—it will directly influence campaigns seen and felt by thousands of users. Your work will have real impact, visible outcomes, and room to grow as we scale.

Application Instructions

To apply for the WhatsApp Target Audience Analyst position, please prepare the following:

1. An updated resume highlighting relevant experience and analytical skills.

2. A brief cover letter explaining why you’re a strong fit for this role and how your skills align with WhatsApp audience analysis.

3. (Optional) Samples or summaries of past analytics projects or campaign insights.

Submit your application through our official recruitment channel or email your documents with the subject line: Application – WhatsApp Target Audience Analyst. Only shortlisted candidates will be contacted for the next steps.

Why Join Us

We offer a supportive work environment, opportunities to work on real-world campaigns, and the chance to grow with a company that values insight-driven decisions. You’ll collaborate with skilled professionals, expand your expertise in messaging analytics, and build a career at the intersection of data and digital communication.

Call to Action

If you’re ready to transform data into direction and help shape smarter WhatsApp communication strategies, don’t wait. Take the next step in your analytics career and apply today. Your insights could be the missing link between messages sent and messages that truly resonate.