Digital Marketing Specialist – Email Marketing Expert

In today’s hyper-connected world, businesses rely heavily on personalized, targeted communication to engage customers, build loyalty, and drive measurable results. Email marketing remains one of the most effective tools for achieving these goals. To strengthen our customer outreach and optimize campaign performance, we are seeking a Digital Marketing Specialist with strong Email Marketing expertise. This role is key to enhancing customer engagement, improving conversion rates, and delivering meaningful growth.

Company Overview

We are a dynamic digital marketing company committed to helping businesses succeed through innovative campaigns, data-driven strategies, and cutting-edge digital solutions. Our focus on measurable results, creativity, and customer-centric approaches makes us a trusted partner for brands seeking to enhance their online presence and drive growth through effective marketing.

Job Responsibilities

As a Digital Marketing Specialist – Email Marketing, you will lead our email campaigns from strategy to execution. Your core responsibilities will include:

• Designing, creating, and managing email marketing campaigns that drive engagement, leads, and sales.

• Segmenting email lists to target the right audience with personalized content.

• Developing automated email workflows, drip campaigns, and triggered sequences to nurture leads.

• Writing compelling subject lines, email copy, and calls-to-action that boost open rates and conversions.

• Analyzing campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI.

• Conducting A/B testing on subject lines, content, and send times to optimize campaigns.

• Maintaining email list hygiene and managing subscriber preferences to ensure compliance with CAN-SPAM, GDPR, and other regulations.

• Collaborating with the marketing and content teams to ensure brand consistency and alignment with overall digital strategy.

• Staying up-to-date with the latest trends, tools, and best practices in email marketing.

• Reporting insights and recommendations for continuous campaign improvement.

• Integrating email marketing campaigns with CRM, automation platforms, and analytics tools.

Required Skills & Qualifications

We are looking for candidates who combine creativity, analytical skills, and technical know-how. Required qualifications include:

• Proven experience in email marketing or digital marketing roles (1–3 years preferred).

• Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Active Campaign, Klaviyo, or similar.

• Knowledge of email automation, segmentation, and personalization strategies.

• Strong copywriting and content creation skills tailored to email audiences.

• Ability to analyze data, generate reports, and provide actionable insights.

• Familiarity with email marketing laws and best practices (CAN-SPAM, GDPR compliance).

• Basic understanding of HTML and CSS for email templates.

• Experience with CRM systems and marketing automation tools.

• Creative mindset with attention to detail and problem-solving skills.

• Excellent time management and organizational skills to manage multiple campaigns simultaneously.

Who Should Apply?

This position is ideal for individuals passionate about building meaningful connections with customers through email marketing. If you enjoy strategizing, testing, and optimizing campaigns to deliver measurable results, this role offers both growth and professional satisfaction.

You should apply if you:

• Have a proven track record of successful email campaigns that drive engagement and conversions.

• Are data-driven and capable of making decisions based on campaign analytics.

• Thrive in a fast-paced, collaborative environment.

• Stay updated with email marketing trends and enjoy experimenting with new strategies.

• Want to contribute to a company’s growth while honing your expertise in digital marketing.

How to Apply

Interested candidates should submit their resume, a portfolio of past email campaigns (if available), and a brief description of their email marketing experience. Demonstrating tangible campaign results or metrics will significantly enhance your application.

Join us to take your email marketing career to the next level and be a part of a team that values innovation, performance, and growth.