Digital Marketing Specialist – Paid Ads Expert

In today’s highly competitive digital landscape, paid advertising has become a cornerstone for businesses aiming to drive instant traffic, generate leads, and increase revenue. From Google Ads to social media advertising, paid campaigns enable brands to target the right audience at the right time, delivering measurable results. To expand our digital marketing capabilities and maximize ROI, we are seeking a Digital Marketing Specialist with expertise in Paid Advertising (PPC/Performance Marketing). This role is pivotal for designing, executing, and optimizing high-performing paid campaigns across multiple platforms.

Company Overview

We are a forward-thinking digital marketing agency dedicated to helping businesses achieve growth through strategic campaigns, data-driven decisions, and innovative marketing solutions. Our focus on measurable results, creativity, and client satisfaction has established us as a trusted partner for brands seeking high-impact paid advertising and performance-driven marketing strategies.

Job Responsibilities

As our Digital Marketing Specialist – Paid Ads, your responsibilities will include:

• Planning, creating, and managing paid advertising campaigns on platforms including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, and more.

• Conducting in-depth audience research to target relevant prospects and optimize ad performance.

• Developing compelling ad copy, creative visuals, and landing pages that maximize conversions.

• Managing campaign budgets, bids, and daily spend to achieve optimal ROI.

• Performing A/B testing on ads, creatives, audiences, and landing pages to identify winning combinations.

• Monitoring and analyzing campaign performance metrics such as CPC, CPA, CTR, ROAS, and conversion rates.

• Optimizing campaigns regularly to improve performance, reduce costs, and maximize results.

• Collaborating with the design, content, and marketing teams to create cohesive ad campaigns.

• Staying updated with industry trends, algorithm updates, and best practices in paid advertising.

• Preparing detailed performance reports with actionable insights for management and clients.

• Exploring new paid advertising opportunities, platforms, and strategies to expand reach and impact.

Required Skills & Qualifications

Candidates for this role should have a combination of analytical expertise, creativity, and hands-on experience in paid marketing. Required qualifications include:

• Proven experience in paid advertising or digital marketing roles (minimum 1–3 years preferred).

• Strong knowledge of Google Ads, Facebook Ads Manager, and other major ad platforms.

• Experience with campaign tracking, pixel setup, conversion tracking, and analytics tools.

• Ability to analyze campaign data and provide actionable recommendations for optimization.

• Strong copywriting and creative skills tailored to paid campaigns.

• Knowledge of landing page optimization, lead generation, and conversion rate optimization (CRO).

• Understanding of SEO, email marketing, and social media marketing integration is a plus.

• Excellent communication, organizational, and project management skills.

• Familiarity with budget management and reporting for client campaigns.

• A results-driven mindset with a focus on continuous improvement and performance.

Who Should Apply?

This position is ideal for individuals who are passionate about paid advertising, data analysis, and driving measurable business outcomes. If you enjoy creating campaigns that deliver tangible results and optimizing performance across platforms, this role offers opportunities for professional growth and impact.

You should apply if you:

• Have a proven track record of managing successful paid campaigns.

• Thrive in a fast-paced, performance-driven environment.

• Stay updated with the latest trends in paid advertising, PPC, and digital marketing.

• Are highly analytical, creative, and result-oriented.

• Want to play a key role in scaling businesses through data-driven advertising strategies.

How to Apply

Interested candidates should submit their resume, portfolio, or case studies of previous paid campaigns, and a brief overview of their experience in performance marketing. Highlighting metrics such as ROI, CTR, conversions, and budget management will make your application stand out.

Join our team and leverage your expertise in paid advertising to drive business growth, optimize campaigns, and deliver measurable success while advancing your career in a collaborative and innovative environment.